Weekly PPC News - Expanded Text Ads Available For Pilot in Bing Ads

Posted August 29th, 2016 by Kirti & filed under PPC Roundup.

Kenshoo’s Q2 digital marketing report suggests the proliferation of clicks and impressions from ad types other than the ones led from desktop keywords, hinting at how PPC has evolved over the years. This and more interesting articles and posts around PPC space captured in our weekly roundup.

Here are this week’s Top PPC News

1. Four ways PPC has evolved beyond simply targeting keywords on desktop searches

Lauren Evans discusses how majority of ad clicks and impressions are being routed by ad types other than what were previously driven from the standard keyword targeted desktop searches.

2. 3 things every PPC beginner needs to try

Beginning with your first ever PPC campaign? Brett Middleton recommends the 3 things that must be tried to spearhead the results that you wish to witness. More in this post.

3. 15 AdWords Ad Extensions To Use (& New Ideas To Try)

There is no denying the fact that ad extension help boost up your ad’s performance. Johnathan Dane discusses the 15 ad extensions that you must put to use, how to user and new ways to start with it.

4. Expanded Text Ads now available for pilot to all Bing Ads

Have a Bing Ads account for which you wish to enable the Expanded Ads? Sign up to get pilot access for the Expanded Text Ads. Jamie Chung shares the details in this announcement.

5. How Attribution, Custom Columns, and Guessing Help My Ecommerce Accounts

Here’s Kirk Williams addressing the to the questions that arises while advertisers use attribution and custom columns for their ecommerce account. Get the answers to your question in this post.

6. AMA with Belinda Langner, Product Manager at Google

Interesting questions answered by Belinda Langner (Product Manager, Google and working in the Mobile search advertising division, in an AMA session held last week.

7. The Secret Formula of a 13.11X ROI Google AdWords Campaign

Chris Von Wilpert has come up with a unique formula that he has tried and tested with his business, for building AdWords campaigns that drive the desired ROI for any industry. More in this post.

8. Bing Ads Editor now supports separate ads for search and MSN.com native ads

The latest Bing Ads Editor to now support creating custom native ads on MSN.com in bulk. The new editor also supports callout extensions and can automatically help in de-duplicating elements imported from AdWords. Ginny Marvin shares the details in this post.

9. How to Spy on Your PPC Competitors

Doing competitive intelligence sure helps business plan better, even their PPC campaigns. Here are some of the ways discussed by Robert Brady to keep an eye on your competitors PPC activities.

10. Google now requires more reviews for Seller Ratings to show in ads

Speculated details of Google setting up a minimum requirement for Seller Ratings extensions to appear along with the ads. Though not official, the collaborated ratings is expected to be at least 150 reviews from the previous 30.

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