This week’s PPC News covers the top posts from the last week where Bing Ads updated Expanded Text Ads similar to Google Ads, Google brings two ads before viewing YouTube video, paid search trends that will help advertisers stay on top of game this holiday season and more.
Help improve ad engagement with updates to Expanded Text Ads – This is the official announcement by Bing Ads on the Expanded Text Ads change that now offers an additional headline and description.
Put a bow on your holiday app marketing with new innovations to find high-value users – Make your holiday app campaign more engaging and effective with these new innovations announced by Google last week
Introducing retail insights, now available to advertisers in beta – Currently in beta, the retail insights report intends to provide advertisers with insights about the shopping activities of their products before, after and during the advertising campaigns.
Drive more holiday sales with promotions on Shopping Actions – Google brings Merchant Promotions to Shopping Actions with which advertisers can see promotions whenever the products shows on Google Express.
Ad pod testing coming to YouTube – Google will be testing a new solution called ad pod testing, where two ads will be stacked together for fewer interruptions later, while a user is viewing a video. All this is being tested to ensure a less interrupted viewing session for viewers while still ensuring a higher rate of ad viewing.
Paid search trends to watch for the 2018 holiday shopping season – Know the paid search trends that must be considered by advertisers during the holiday sopping season. Andy Taylor explores this and also shares why they are important.
How SEO & PPC Keyword Research Can Work Together – Create a win-win situation for both your SEO and PPC strategy with this post by Dan Taylor where he discusses how they both can go hand-in-hand.
12 Amazing PPC Competitor Campaigns – Examples from different industries of some high performing ads bearing noteworthy consistency. Byron Tassoni-Resch shares such competitive campaigns in this post.
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