Get insights on Facebook remarketing, twitter ads, attribution reports along with some major updates introduced by AdWords and Bing Ads and predictions for the year 2017. Here are the last week’s recap of ppc news:
1. Bing Ads is building a bot to help you manage campaigns better
Bing is working towards creating a bot that will provide recommendations on what advertisers should do to improve their performance. Ginny Marvin gives an update on this WIP task.
2. Video campaign management gets easier with AdWords Scripts
AdWords scripts announced to support YouTube TrueView in-stream, TrueView discovery and and bumper ads to make campaign management easier. More details in this post.
3. Edit your Expanded Text Ads on the go
Now edit your Expanded Text Ads with the new mobile app released by Bing Ads last week. Make changes, updates to your ETAs while on the move.
4. A Primer On Facebook Remarketing
Learn about the core areas of remarketing in Facebook and how you can align them with your marketing strategy. Chadd Powell discusses about this essential tool in this post.
5. Making Advertising for Display and Video Campaigns Simpler
From January 18, 2017, ad groups with no targeting option selected will automatically be enabled to show ads on Display Network. More details in this update by Google.
6. 5 Really Good Reasons to Use Twitter Ads
Thinking about using Twitter Ads. Here are the five key areas where this platform stands out in comparison to the other online platforms. Larry Kim details it out in this post.
7. 2017 Search Predictions: Roundtable with Industry Leaders
As the year is nearing its closure, here is what the experts across industry have to say about the trends that will shape up search in the coming year 2017.
8. Digging Deeper with Attribution Reports in Google AdWords
Nick Eppinger walks you through some of the cool attribution reports available and how to go about using them. So, no more running away from Attribution and start measuring your account’s success.
9. Google AdWords Expands Product Listing Ads on Right Sidebar
Seems Google is updating the right sidebar with more product listing ads, as was noticed by Jennifer Slegg. They have stated to reflect products in 3 rows instead of 2. Know more.
10. The next Bing thing: Get your Bing campaigns in top shape for 2017
You might now want to start analyzing your Bing Ads performance and identify improvement opportunities by using these important Bing Reports listed by Anna Shirley.
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