This week’s PPC News covers about the launch of shopping in Instagram stories, broad targeting option in Quora Ads, new location targeting recommendation in Bing Ads, bidding basics in Google Ads and more in our weekly roundup.
Competition tab, performance insights and location recommendations: 3 new AI powered features – Google introduces new competition tab, location targeting recommendations and performance insights powered by AI
Google is right; click-through and conversion rates kinda don’t matter – Andy Taylor shares reasons why advertisers need not worry much about their CTRs and conversion rates with the release of Google’s new RSAs.
Announcing shopping in Instagram Stories and Explore – Now businesses can connect to shoppers with shopping now included in Instagram stories and also also in ‘Explore’
PPC Brand Testing: When to Bid Your Brand Keywords Down – When is brand bidding important for businesses? and why you should think of bidding your branded keywords down? Kendall Todd answers in this post.
Best Practices for Calculating and Mastering Your PPC Budget – Chandal Nolasco Da Silva shares a hands on guide to help advertisers make the best decision when it comes to deciding what budget to allocate to their PPC project.
Why Google Ads ‘Optimize’ Ad Serving Often Fails to Show Your Best Ad – Brad Geddes shares insights on whether Google’s optimize option under Ad rotation is a feasible one or not and what to watch for to determine its impact.
Quora introduces Broad Targeting, says audience hits 300 million monthly users – Quora announced the launch of broad targeting that relies on machine learning and optimizes delivery of the ad to users most likely to engage with it. Ginny Marvin shares more details.
[Product Update] Expanded Text Ad Preview Tool Updated – Our Expanded Text Ad Preview Tool has been updated to include three headline and two descriptions, as per the recent changes made by Google.
What You Need to Know About Google Ads Bid Strategy – Pauline Jakober shares the basics of bidding and tips to switch from manual bidding to automated bidding.
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