Bing Ads announced the launch of multi-linking of accounts in the coming few months and introduced the new Bing Ads Overview tab, AdWords ‘Days To Conversion’ segment launched and more covered in this week’s recap of Weekly PPC News.
1. Connect your accounts easily with Multi-Linking
Bing Ads in the coming weeks will be rolling out Multi-linking to empower advertisers with multiple account management. Learn about what to expect from this update and how to take advantage of this new feature.
2. Get visitors to your landing page faster with parallel tracking
Google will be rolling out parallel tracking later this year that will allow uses to directly land on the landing page while the browser processes the URL tracking request in the background.
3. Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert
The new AdWords ‘Days to Conversion’ segment gives an estimate of how many days advertisers can expect between the initial click and the conversions. Matt Southern shares details.
4. Google Merchant Center Updates Make Feed Testing and Other Tasks Simpler
More insight into the new user experience in the Google Merchant Center feeds tab. Here is how the new feeds experience will benefit you.
5. Quickly review campaigns in the new Bing Ads Overview tab
With the new Overview tab in Bing Ads, advertisers can view various campaign elements, summarize the performance and other metrics that you wish to track.
6. Sponsored Content + Sponsored InMail: A Love Story
LinkedIn introduced a new Conversion Tracking Tool, with which the Sponsored content and Sponsored InMail can be measured. Learn more about how to get started with it.
Olga Andrienko recaps the latest technical updates and new features introduced by Google since the start of this year.
8. Facebook Is Adding New Custom Audience Options to Improve Ad Targeting
Andrew Hutchinson shares details about two new Custom Audience options made available by Facebook. Know more about what these latest addition would mean for you.
9. 5 Advanced Ways to Increase Your AdWords CTR
Dusty Vegas gives out ways to increase your AdWords CTR, an objective that advertisers vie for. Though some basic tactics are important, here are the advanced tricks to put to practice.
10. AdWords Competition: Battling Over Prime Real Estate
Losing out on search volume and clicks for your ads? Here are the steps to to investigate what is resulting in the decrease in volume, while also assessing the competitive landscape.
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