Why you should use previous year’s cross device data for the upcoming holiday season, what are the recent updates in Bing Ads editor, how customer match has been improved for advertiser’s ease and more such questions answered in this Week’s PPC News recap.
Here are the last week’s top new:
1. Most Brands Should Use 2015 Cross-Device Data in Analyzing Early Holiday AdWords Performance
Using Cross-Device Conversion metric can help better ascertain the value of paid clicks. Andy Taylor emphasizes on using the cross-device findings from last year to this year’s holiday season planning. Know more.
2. Connect with your most valuable customers over the holidays with Customer Match
Now you can add or remove e-mail addresses or replace a customer list without creating a new one, with the recent updation announced in Customer Match.
3. 5 reasons advertisers should NOT ignore Bing Ads
Here are some of the tools and features that make Bing Ads a platform worth exploring and adopting. Michelle Cruz describes some of the recent developments by Bing Ads which make it a cost effective platform.
4. Remarketing comes to Bing Ads Editor and additional support for Bing Shopping Campaigns
The updated Bing Ads Editor helps you easily manage your Remarketing audience and product filters in Shopping Campaigns. Get started with it now.
5. Here’s an AdWords script to fill empty ad groups
Daniel Gilbert shares a useful AdWords Script that will make sure you don’t have any missing ads in your ad groups. Get the script in this post.
6. 5 Simple Steps to Increase Your Adwords Campaign Success
Other than the basic things to run your AdWords campaign, such as keyword research, audience targeting, etc., here are the 5 things to do to ensure you gain more CTRs and a better ROI.
7. How To Master Bing Ads Reporting
Shannon Glass shares some of the key insights given during the Bing Ads Webcast on ‘Reporting in Bing Ads’. Learn why it is an important part of PPC and how to go about using it.
8. Building a Successful Paid Twitter Campaign From the Ground Up
Twitter is a great platform for content promotion. The author, outlines the steps to set up a new paid campaign in twitter and the specifying the details with precision.
9. Dynamic Product Pricing Using Ad Customizer
Ahmed Ali discusses about Ad Customizers and and in specific the steps to incorporate price parameter with text ads and updating it automatically. More details in this post.
Related Articles:
- 8 Holiday Season Strategies For Your PPC Campaign
- Are Expanded Text Ads Eating SEO Traffic?
- Free AdWords Audit Report
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