Weekly PPC News - Bing Ads Desktop Bid Adjustment Update, Facebook Lookalike Audience and more

Posted June 19th, 2017 by Kirti & filed under PPC Roundup.

Bing Ads updates desktop bid adjustments and announced in market, custom audience (pilot stage), learn about using AdWords Scripts, how the ad rank change (to be rolled out in coming months) is impacting bid estimates, learn about Facebook Lookalike audiences and more in this week’s PPC News recap.

1. Expanded Device Targeting: Desktop Bid Adjustment update

Bing Ads updated their Desktop bid adjustment which can be completely set to -100% now in syn with other device types.

2. Learning Adwords Scripts

If you haven’t used AdWords Scripts yet to automate your AdWords account tasks, then Melissa Mackey takes you through the basics of doing so, which is quite easy.

3. New In-Market and Custom Audiences Targeting features help advertisers target and reach their best customers

With in-market audiences and custom audiences announced for pilot stage, Bing Ads want to help its advertisers connect with their ideal audience.

4. Assessing the Impact of Google’s May Ad Rank Changes

Andy Taylor explores how Google’s announcement of changes in calculating ad rank has impacted bid estimates for brand and non -brand keywords.

5. How to check if you’ve screwed up your AdWords account, v.2

Daniel Gilbert shares the updated AdWords Script that can help you identify some of the common issues in your AdWords account.

6. How You Can Outrank Your AdWords Competitors?

Here is evaluating the best tactic to analyze who your competitors are and what bidding strategy to opt for to overpower them in SERP.

7. Don’t Pause that Keyword Until You’ve Analyzed These 4 Metrics

Making a quick decision in pausing a keyword not driving enough conversions? This post discusses the 4 key metrics to look at while evaluating your keywords.

8. Quick Guide to Facebook Lookalike Audiences for Multiple Countries

JD Prater discusses the new Facebook feature that lets advertisers select lookalike audiences for multiple locations after creating the custom audience. More about it in this post.

9. 7 Data-Backed Tips for AdWords Ads that Work Right Now

Write effective PPC ads with these 7 data backed strategies and make your ads in the new format (expanded ads) more result oriented. Mark Irvine shares the tips in this post.

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