Weekly PPC News - Bing Ads Automated Imports, New Gmail Campaign Guide & more

Posted January 31st, 2017 by Kirti & filed under PPC Roundup.

This week’s recap of the trending discussion, views, opinions around the PPC space. Here are the top and handpicked news from last week.

1. Stay on top of campaigns across platforms with Automated Imports

With the new Automated Imports, advertisers can now automatically sync their AdWords campaigns with Bing Ads. So, now you don’t have to spend time manually making the updates and manage campaigns across both platforms effectively.

2. A new guide to driving sales with Gmail Ads

Google’s new guide on Gmail campaigns that will help you optimize your Gmail ads and set up an effective strategy to make the most out of it.

3. 9 digital marketing trends to stay on top of in 2017

Purna Virji, Rand Fishkin and other PPC experts share their views and opinions on the marketing trends that will prevail in the year 2017. Natasha Wahid collates their predictions for 2017 in this post.

4. Attention search marketers: ALL keywords are branded keywords!

Larry Kim discusses discusses about branded vs non-branded keywords in organic and paid search marketing and how brand affinity information can be used to support PPC campaigns.

5. Getting Creative with Remarketing

You can bring out more juice from your remarketing audience, if advertisers configure their remarketing campaigns to reap its benefit. Know more in this post.

6. 7 Reasons You Need to Automate Your Ads in 2017

Hannah Lennet discusses the 7 reasons why automating campaigns will and should be the focus point for advertisers this year.

7. OMGmail – Push Your Gmail Campaigns Ahead of the Game

Know the key tips and tricks to lift your Gmail campaigns in 2017. Juliette Denny discusses the essential component that makes Gmail ad work for your business.

8. 6 Ways to Target Early-Stage Buyers in PPC

Drive your focus toward targeting the early-stage buyers with help of these 6 tactics discussed in this post. Learn how to target them, identify search context, CTR focused ads and more.

9. Merkle Q4 2016 Digital Marketing Report Released

Merkle published their digital marketing findings and analysis for Q4, 2016. Download the entire report to get the intricate details or view this post for major highlights shared by Andy Taylor and Mark Ballard.

10. Spotted: New Google ad label test with green outline on white background

Ginny Marvin shares Google testing a different variation of ad label in the search results. Observed first in UK, here’s what Google might transition into this year.

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