This week’s ppc news recap covers about the new google customer reviews, study on how Facebook users perceive the ads, using location bid adjustment in Bing Ads, troubleshooting your Dynamic Remarketing ads and more.
Here is the last week’s top ppc posts:
1. Google Customer Reviews: receive and share customer feedback while earning seller ratings
Google has replaced Trusted Stores Program with Customer Reviews. Get better account management tools, collect valuable reviews, insight in seller ratings and more with this new update.
2. How to Analyze The Performance of Your Display Ads [Free Guide]
Kate Taylor shares a helpful guide to shape up your display ad strategy to help maximize you reach and get more legitimate leads.
3. 6 Reasons There May Be Discrepancies in Your Website’s Analytics
Understand the reason why the discrepancy between you clicks and session might happen. Stephanie White discusses in this post.
4. AdWords Price Extensions Might Not Be as Awesome as You Think
Andy Taylor and Ian Kilpatrick assess the impact price extension has had on advertisers and discover some insights on where it appears on SERP.
5. B2B Marketers! How to get going on Pinterest before your competition
Trying to make your business go social with Pinterest, Breanna Lambert discusses on what content to pin organically and how to get going with promoted pin (paid ads)
6. How to Use the AdWords IF Function
Robert Brady on how the IF function can be used, if enabled in your account. Get more insight how the custom messaging can be used to cater difference audience lists.
7. How Facebook Users Really Feel About Your Ads [NEW STUDY]
Get an overview of how Facebook advertisers interact with your ads, impact your brand visibility, how they shop, what they feel about your ads and more. Leanne Kelly shares the findings in this post.
8. Essential List of PPC Tips to Boost Your Ecommerce Website
Want your eCommerce business to get more results from PPC driven activities. Xenia Volynchuk shares some tips to make your PPC ads click worthy.
9. NAVIGATING LOCATION BASED BID ADJUSTMENTS IN BING
Modifying your bids across location can be done with the help of location bid adjustments. Bri Saxman discusses about using this feature for your Bing Ads campaign.
10. Troubleshooting Dynamic Remarketing Ads
Ahmed Ali shares the steps to create your remarketing ads and how to troubleshoot some of the common troubles faced by advertisers.
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