With new innovations now available in the new AdWords interface, advertisers can plan their holiday campaigns better, learn how to grow your local business globally, using landing page report to access the performance of your mobile landing pages and more in this week’s PPC News recap
Here are this week’s top PPC posts.
1. New AdWords innovations to drive better results for your business
Google announced innovations to the new AdWords interface. These improvements are promotion extension, ad variations, custom intent audience for GDN and more.
2. Grow your business internationally with Facebook
Want to grow your business internationally? Facebook now offer the tools with their cross border solutions that helps businesses grow globally.
3. 7 Simple Ways to Boost Your CTR for Mobile Ads
Mark Cirillo shares the 7 ways through which advertisers can improve the CTR of their mobile ads. With the mobile internet users increasing, driving focus on optimizing mobile clicks has become all the more important.
4. 7 Ways to Improve Your Retargeting Ad Campaigns
Want to make your retargeting campaigns more effective. David Christopher shares the 7 ways that can help optimize, organize and analyze your retargeting campaigns across the paid platforms.
5. PPC Tips for Local Businesses
Julie Friedman Bacchini discusses the tips that can help local businesses to reach out to potential audience that can successfully be converted to customers.
6. Google Doubles Daily Budget Spend: Should You Be Concerned?
Tara Johnson discusses how Google’s announcement of increasing the spend up to twice the average budget has impacted advertisers and whether it is helping them or harming them.
7. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday
Rand Fishkin discusses how paid ads influence organic search results, when it effects and when it doesn’t. Check out this video for more details.
8. How to use your data to supercharge paid search
Data is the key to understanding where your activities are effectively driving results. In this post, the author shares how data driven attribution and customer data platform can give insights to power up your paid search activities.
9. How Mobile-Friendly Are Your PPC Pages? Check This AdWords Report
Giving users a positive mobile experience has become important with the mobile user base ramping up. Cameron Dunn discusses about the landing page report in AdWords new interface that can help access the performance of your mobile landing page.
10. How to steal the competition’s best keywords: A 3-step guide
Jacob Baadsgaard makes it easier for advertisers to identify the right keywords while making sure that you do your due competitive research and analysis.
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