Learn about the rebranding announcements made by Google, how Bing Ads has implemented AI in Automated Extensions, PPCChat session recap, the high-converting Facebook ad templates, preventing call fraud in PPC campaign and more in this week’s PPC News recap.
Introducing simpler brands and solutions for advertisers and publishers – AdWords announced their re-branding to Google Ads along with brand and solutions for their advertising products to help advertisers choose the right solution, deliver valuable ads and ensure a positive customer experience.
How to take advantage of strategic PPC audience targeting – Amy Bishop discusses about the audience targeting that you should be using for your PPC campaign to help leverage performance.
Google Display Network Remarketing: How To Drive Sales & Promote Customer Loyalty – The GDN is highly interactive and valuable platform to connect with audiences. Tara Johnson, in this post takes this up and discusses how to retarget customers likely to make a purchase.
5 ADWORDS OPTIMIZATIONS YOU CAN IMPLEMENT QUICKLY – While there is no magic formula for a successful AdWords campaign, simple tweaks to your campaign can make all the difference. Ally Mallick shares the 5 optimizations that you can execute quickly to give your campaign the boost it needs.
Automated Extensions, powered by AI, help improve your ad’s visibility and performance – With this announcement Bing Ads added another AI powered solution to their platform by updating the Automated Extensions with reporting and opt-out.
5 Facebook Ad Templates From the Experts – Greg Swan looks into what makes Facebook ads successful by sharing the high-converting templates along with examples.
A New Level of Transparency for Ads and Pages – With this announcement Facebook took significant steps in making ads and pages on Facebook more transparent, giving more information about organization and their ads.
How to Prevent Call Fraud in PPC Campaigns – Chandal Nolasco Da Silva discusses how to tackle call fraud, how industry is tackling it, why marketers do call tracking and how valuable PPC calls are for marketers.
The Good and the Bad of PPC Auto-Optimization Features: A #PPCChat Recap – Timothy Jensen hosted the last week’s PPCChat session, here are the highlights of the discussion where the topic was ‘Using optimization features in PPC.
A MORE SOPHISTICATED APPROACH TO TARGETING “MILLENNIALS” – Trying to attract millennials. Here is how the two types of segmentation namely, motivation and moment can help understand this customer base appropriately.
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