Here’s a recap of the articles in the PPC domain. Google announced its iOS app, get innovative with your remarketing campaigns, get acquainted with the basics of account set up for your SMB account, simplify your geo-bidding understanding and more.
Have a look at these handpicked articles:
There’s a lot you can do with your remarketing ads to improve its performance and squeeze out more juice out of your remarketinng audience. Here are the 6 ways to get more creative with your remarketing campaigns.
Recently acquired a new SMB client? Now is the time to get going with months of hard work gone in converting it. Here’s a thorough guide on how to go about setting up the account for your client by Kirk Williams.
After helping customers save $3 million on their annual ad spend using Karooya’s Negative Keyword Tool, Karooya now offers Negative Keywords Tool for Bing as well. Learn the details here.
5. Turning Pay per Click into Clicks that Pay
Randy Milanovic clears some of the misconceptions behind ‘running a successful PPC account. Using AdWords smartly results in driving the results you have been vying for. Here are the 3 truths of Google AdWords that you must keep in thought.
You might get overwhelmed by the desire to master in each of AdWords nuances at the beginning. To go head-on with the competition here are the 9 optimization tips that you can begin with.
7. Introducing the AdWords App for iOS
Now you can easily manage your AdWords campaign on your iPhone. You can monitor your campaigns, get notified about ad status, update bids & budgets and more. Here’s another post by Larry Kim on this newly launched iOS app, read the post here.
Negative Keywords are essential in optimizing your PPC campaign. But before going ahead with building you negative keyword list, here’s a guide to take you through the process of shortlisting negative keywords and maintaining it. Learn more in this post.
Bidding accurately on different geographic segments is discussed in this post by Andrew Goodman. Here’s a simplified outlook of the basic principles to establish a solid foundation.
Columnist Matt Lawson conducted a study on the importance of broad match in covering the long tail search queries. Here are some interesting findings that suggests using broad match smartly helps drive long tail conversions.
11. Our Client Tried Bing Ads & Earned $461,159 in Revenue
Here are some facts that will make you want to get started with Bing Ads immediately. Author Audrey Bloemer shares that
On average, when compared to Google, Bing Ads CPCs are lower, CPAs are Lower, and CTRs are higher.
Read this post to know more why you would benefit from Bing Ads.
Related Articles:
1. PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
Inherited a new PPC account? Pauline Jakober digs in to share her experience of poor practices followed by accounts that come to your notice while auditing it. Here’s what you can deduce from their blunders.