Learn about the recent announcements made by Facebook, AdWords new reporting dashboard to be rolled out in coming weeks, the features in Bing Ads not to be missed, Google shopping features to put to practice this holiday season and more insightful articles captured in this Week’s PPC News recap
Get a panoramic view of your data with dashboards
Google will be rolling out the new dashboard that will be updated with all the important reports and insights about you business’s PPC activities.
Top Things You Didn’t Know You Could Do In Bing Ads
Here are some of the features that are least popular in Bing Ads and when used can add value to your campaigns both in AdWords and Bing Ads. Arianne Donoghue discusses in this post
Increase Revenue This Holiday Season With These Google Shopping Features
Discussed here are some of the important features that advertisers should take advantage of especially in the holiday season.From using RLSA audience to using Absolute Top Impression Share, learn about all these features.
AdWords Changes Coming Fall 2017
Robert Brady recaps the features about which AdWords has been talking. Here is a look into what these features are and what these changes would mean to advertisers.
Facebook Relevance Score: 4 Key Facts to Know
Facebook relevance score, is the platform’s health metric. Allen Finn discusses what it is, how the score is calculated and what advertisers must do to improve their ad’s performance.
7 Major Updates for Facebook Advertisers
Facebook revamped its ad manager and made several other updates for the advertisers. Here is a recap of all the major announcements made.
Display Advertising Stats 2017: SEMrush Study
Interesting trends and patterns identified from the display advertising study report by SEMrush that can help advertisers make strategic decisions for their GDN campaigns.
AS THE HOLIDAYS APPROACH, REMEMBER TO USE THE ADWORDS TIME RANGE REMARKETING FEATURE
Create targeted remarketing lists over specific date ranges with the help of Time Range feature. Alex Kent discusses about this with few examples.
The limitations of Google AdWords demographic targeting
Andy Talor evaluates the current scenario of demographic targeting and their limitations such as while targeting individuals with multiple attributes.
Related Links:
- AdWords Account Audit Checklist Part 3 – Ad Extensions, Targeting & more
- AdWords Audit Template
- How To Increase Keyword Impressions In AdWords?
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