AdWords script to find empty ad groups, an updated AdWords Universal App Campaign to help developers reach their app users, enhanced version of Bing Ads Editor launched, using structured data feed to enhance user experience, boosting your email marketing initiatives with Gmail campaigns and more. Get all these expert insights in the highly recommended list of PPC posts.
Here is this Week’s PPC News:
1. Use AdWords Automations To Beef Up Your Bidding Strategy
Jay Stampfl shares some easy steps to automate your bidding strategy. A helpful guide to understand the basics of automation and set the rules precisely. Know more in this post.
4. How To Pick The Best PPC Ad
In her AMA session, Melissa Mackey came across some interesting questions. Of the many queries asked, here is a post on a question put across by a PPCer on ‘how to choose the best ad basis its conversions’.
5. Retargeting Doesn’t Work?!?
Julie F Bacchini discusses about retargeting and how it is a powerful tool to connect with your audience. But are you losing out on your traffic due to some bad practices? In this post, learn how to do retargeting in the right manner.
6. Bing Ads Editor 11.0: Multi-account management support, visual redesign, and more
Bing has recently announced its updated Editor 11.0, to help advertisers efficiently manage their campaigns. Learn what’s new and how they have made managing account on the user interface and Editor simpler.
7. Here’s an AdWords script to check for empty ad groups
Daniel Gilbert shares a useful script to help you identify empty ads or keywords in your AdWords ad group. Get the script in this post to not only find those empty ad groups but also other best practices that you must consider for your campaigns.
8. How to Boost Email Marketing with Customer Match Gmail Ads
Here’s Amanda West-Bookwalter taking us through the role of Customer Match Gmail Ads in giving your e-mail marketing campaigns a jump. So if you haven’t given it a try yet, this post will enlighten you to do so.
The ppcchat session that discussed about Google Keyword Planner, modified broad match keywords, segmenting campaigns by keyword match types and more. Here’s the transcribed streamcap of the chat hosted by Matt Umbro
10. 20% of Google’s Mobile Search Queries are Now Voice Queries
Jennifer Slegg shares some key points from the recent keynote for Google I/O. Here’s the video to the keynote that focused on how SEO is changing with the rise in voice queries. More opportunity for advertisers!
Related Articles:
2. Move over, text ads: How data feeds are driving new search experiences
With Structured data feeds you can offer rich experience for more personalized and actionable results. If you haven’t yet tried it out, then Christi Olson takes you through it in this post.
3. At Google I/O, new features to find the right users for your app
Universal app campaigns have seen a tremendous rise in app installs since its launch. In this new announcement, Google has made improvements to help app developers find the right users for their app. Learn more in this post.