Learn about new data driven attribution model, measuring sitelink extensions performance, accessing Google Analytics insight on AdWords Express dashboard, links to Hero Conf session presentations, using dimension reports and more. All this and other PPC posts covered in this Week’s recap of PPC News.
1. AdWords Express now shows Google Analytics goal results
Small business can link their AdWords Express account with Google Analytics account and view all conversion/ goal completion data on their AdWords Express dashboard. Ginny Marvin shares google’s new announcement in this post.
2. 6 Reasons to Give AdWords’ Flexible Bidding Strategies A Chance
Andrea Taylor discusses shares the 6 reasons that convinced her and will convince you to try AdWords flexible bidding strategies. Get more details here.
3. 10 Things You Need to Know About New Data-Driven Attribution in AdWords
Here are the ten key things that you must keep in mind that will help you move beyond last click attribution and identify the attribution model for your business. More details in this post.
4. Easy AdWords Bidding Strategies for Newbies & Math Haters
Bid strategy is an ongoing process and might appear challenging for newbies or the ones who hate numbers. Erin Sagin shares some easy tips to get going with setting and adjusting your bids.
5. Move beyond last click attribution in AdWords
In this latest announcement they share a best practices guide for ‘Beyond Last Click Attribution’ that will help you know how to act on attribution, determine how important last click attribution is for your business and more.
6. You Can Now Copy and Paste Ads and Keywords in Bing Ads
Here’s a new feature that will help you copy paste similar ads or keywords from one campaign to the other within a single account. The pasting option has some additional features that further simplifies the copying task. More details here.
7. How To Measure Sitelink Extensions Performance
Extensions boost your ad quality and hence your Ad performance. Stephanie White discusses about one of such ad extensions i.e., Sitelink Extension, how to review them by using AdWords and Analytics sitelink reports.
8. Hero Conf 2016 Philadelphia – Session Presentations
If you missed any of the sessions or didn’t get a chance to attend the conference, then here is a list of presentation given by PPC experts. Here is a list of 11 of such insightful sessions.
9. 13 AdWords Dimensions Tab Reports You Aren’t Using
Here’s all that you want to know about the dimensions tab and how to use it to get actionable insight to improve your AdWords performance. Johnathan Dane discusses all that in this post.
10. Building Successful PPC: Implementing Ad Extensions
Ad extension success stories makes them a feature worth using in your ads. Here is a post that explores all the ad extensions and how you can implement them into your campaigns.
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