Here is the last week’s recap of PPC posts that discusses about competitive strategies to build for your search and organic actions, Bing Ads ECPC, new AdWords experience, Negative Keywords. Learn about all this and more in this post.
1. Bing Ads advertisers getting results with Enhanced CPC
Bing Ads discusses how ECPC has been able to gain tremendous response from its advertisers. Here’s why you should give it a try and how.
2. Refreshing competitive search strategies in 2017
Thomas Stern shares the competitive strategies search marketers must adopt this year to excel in your paid and organic search activities.
3. The Negative Keyword Primer for PPC
Brad Geddes on Negative Keywords, their match types, where and how to add them in your account, and how to work it out for your campaigns.
4. Discover the new AdWords experience
Now more and more advertisers can start experiencing the new AdWords interface with additional and exploitable content. Details in this post.
5. Ask an Expert: When is the Best Time to Run Facebook Ads?
Want to start running your ads on Facebook? Learn how to get started from experts in this field. Leanna Kelly shares all in this post.
6. WHY YOU NEED TO DIVERSIFY YOUR PPC MARKETING MIX
Learn why there is a need to diversify your PPC marketing mix in order to stay ineffective from the market changes that takes place. Diane Anselmo discusses in this post.
7. Google’s Ads Added by AdWords Test: 7 Things to Know
Danny Goodwin discusses at length about Google’s Ads Added, what it is, how it works, how marketers can control it and how to opt out/in of this feature. More in this post.
8. Customize your ads using IF functions and default values
With this new announcement, Google has made customizing ads easier by adding IF and default values. Learn more about how to use these new functions.
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