This month, Bing Ads won the race by releasing the Expanded Text Ads for advertisers worldwide. What’s more, Google made the PPC space keep buzzing with their new Click-to-message ad extension, a discussion sure to gain momentum in the coming months. All this and more announcements and updates in this month’s recap of top PPC posts.
Here are the top PPC posts for the month of October.
1. Bing Ads Exclusive: Broad Match Modifier Keyword Opportunity
Basis customer feedback that finding BMM for keywords was a time taking task, Bing Ads has introduced Broad Match Modifier Opportunity to help advertisers find relevant BMM keywords for their campaigns.
2. Seven PPC Industry Experts Reveal Their Top Holiday PPC Tips
Getting geared up for the holiday season? Frances Donegan-Ryan discusses with experts Melissa Mackey, Brad Geddes, Mark Irvine and more, across seven industry and shares their tips for this holiday season.
3. 3 Things to Know about Headline Truncation and Expanded Text Ads
Learn more about the (…) ellipses that advertisers seem to be worried about and how truncation isn’t going to affect your ad performance more than writing compelling ad copy.
4. Google adds forecasting and trend data for existing keywords in Keyword Planner
You can now view forecast for your existing keywords in Keyword Planner and also how adding new keywords will impact your campaign. Ginny Marvin shares the details in this post.
5. Announcing location extensions for manufacturers
Going a step further, Google has launched affiliate location extensions which intends to direct customers to a third-party retailer that sells manufactures’ products. It will be rolled out initially for US advertisers.
6. Click-to-message ads bring a new and easy way to talk to customers
AdWords introduces a new message extension to help customers connect via text and initiate a conversation with the business. Know more about the features of this extension.
7. How To Update Existing Bing Ads To Upgraded URLs
With Upgraded URLs Bing Ads has matched up with AdWords by allowing users to use a tracking template that helps in easier account management. In this post, Toby Lee discusses the steps to update to Upgraded URLs.
8. AdWords Scripts 101 + A Big List of Free Scripts
Abby Woodcock discusses why AdWords Scripts is a feature worth exploring and also shares some of the free scripts created by experts across the globe. Learn how to use an AdWords Script for your account.
9. AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more
Google has upgraded its AdWords Editor to support universal app campaigns, Gmail ad templates, responsive ads and the new expanded text ads. Learn the details of this announcement here.
10. Hit the ground running with an all new campaign creation workflow
Wanting to make your Bing Ads campaign excel? Good News! Bing Ads recently announced a new campaign creation workflow to help advertisers design a successful campaign from the start.
11. Create more compelling call to actions for your business using mobile-optimized Expanded Text Ads
The moment everyone had been desperately waiting for. Bing Ads has globally released Expanded Text Ads for its advertisers. The wait is over, start creating your ads with the new ad format.
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