This month saw some major developments in the PPC space. Not only was the Google Performance Summit the talk of town, but also how Bing sees voice search as the biggest revolution starting now. If the top trending news of the month of May were missed by you, then here is a recap of the same.
The top PPC News for the month of May:
1. Ads and analytics innovations for a mobile-first world
Knowing that the revolution in mobile has arrived, Google introduced some incredible modification in the way mobile audience will be attended to and how advertisers can reach out to them. Witness the range of changes made, from expanded ads to responsive display ads.
2. 5 Things Purna Virji’s AMA Session Taught Us
Here are the key takeaways from the recent AMA session with Bing Ads Manager, Purna Virji. From her PPC experience of more than 10 years, Purna shares some valuable insights on the growing PPC space.
3. A Closer Look at Data Driven Attribution
Advertisers have been excited with the newly launched data driven model and Martin Roettgerding discusses about the same in his recent post. Here’s his evaluation of this new model.
4. 10 Quick paid search copy tips to improve your clickthrough rates
Richard Stokes shares some great tips on how you can better your ad’s CTR. From adding ‘www’ in your domain name to adding trademark symbols are some of the changes you can adopt in your ad copy.
5. Segment Your Performance Data to Identify Opportunities Quickly
Need performance insights for your campaign? Now easily segment your data by time, network device and top vs. others for your campaign, ad group, ads. Learn more about how to segment your performance data in this post.
6. Use AdWords Automations To Beef Up Your Bidding Strategy
Jay Stampfl shares some easy steps to automate your bidding strategy. A helpful guide to understand the basics of automation and set the rules precisely. Know more in this post.
7. One-On-One With Google CEO Sundar Pichai
Sundar Pichai talks of the new products in line and his plans to make Google lead an AI first world. Here’s is the conversation he had with the Forbes team. There’s much to learn from this discussion. Read it here.
8. 13 AdWords Dimensions Tab Reports You Aren’t Using
Here’s all that you want to know about the dimensions tab and how to use it to get actionable insight to improve your AdWords performance. Johnathan Dane discusses all that in this post.
9. Here’s an AdWords script to check for empty ad groups
Daniel Gilbert shares a useful script to help you identify empty ads or keywords in your AdWords ad group. Get the script in this post to not only find those empty ad groups but also other best practices that you must consider for your campaigns.
10. How Voice Search Will Change Digital Marketing — For the Better
Microsoft’s Purna Virji shares how voice-activated technology especially voice search will change the face of digital marketing. What is voice search, how is it growing, who all are using it and more questions answered in this post.
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