Missed out on top PPC posts published in the month of January? Here’s a quick recap of what was trending. Learn about how the exact match close variant update Google started showing results, Bing Ads simultaneously expanding exact match close variant to other markets, Merkle releasing its Q4, 2017 Digital Marketing Report and more news covered in this month’s recap of Top PPC News.
Delayed Growth of Close Variants Following Google Changes Now Becoming Clear – Andy Taylor shares how the exact match close variant change started to show its affect from Q3, 2017 onwards and gradually accounted for 20% of desktop exact match traffic share.
Get the Most Out of Your Bid in the Facebook Ad Auction – Facebook supports different bidding strategies to help advertisers meet their campaign objective. Here is a best practices guide to help you make the most of the many bidding options available.
Drive more volume with exact match close variants updates – With this announcement Bing Ads updated the exact match close variant to also include reordered or reworded keywords. Currently this has been made available for select markets.
Merkle Q4 2017 Digital Marketing Report Released – Merkle released its Digital Marketing Report for Quarter 4, 2017 this month. Here are some of the key findings from the report.
Google Lets Users Mute Repetitive Remarketing Ads – Matt Southern shares details about a recent update by Google, where users can mute ads that are being shown to them as part of reminder ads by advertisers.
Bing Ads to Bring It On Again in 2018 – Bing Ads is speculated to step up their game this game. Chandal Nolasco Da Silva shares insights about the same and how advertisers can look forward to a more optimized platform.
[UPDATE] Specify Language In Our AdWords Script For Duplicate Keywords – After having successfully launched the script two years back, this month we at, Karooya updated the script to let advertisers specify their preferred language and generate the list of duplicate keywords in that language.
Google AdWords for E-Commerce: A Step-By-Step Guide – Emil Kristensen shares a step-by-step guide to create a profitable AdWords campaign to help scale your eCommerce business.
Facebook Introduces New Campaign Budget Optimization – Facebook advertisers can expect a new tool to help them use their ad spend and optimize their campaign budget. Tara Johnson discusses about this speculated tool soon to be rolled out for US advertisers.
Conversion tracking update on Bing Ads – Bing Ads has added the option to select auto-tagging of Microsoft Click ID in ad URLs to ensure that conversions are reported accurately, post the release of a feature (Intelligent Tracking Prevention) that impact how conversion tracking works.
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