Missed out on top PPC posts published in the month of May? Here’s a quick recap of what was trending. Google Marketing Next introduced some new features to optimize campaign productivity, AdWords script to test your experiments, new columns introduced to measure quality score metrics and more news covered in this month’s recap of Top PPC News.
1. Using the Split Testing Feature in FB Ads
About Facebook split testing option, how to set it up for your campaign, what are the benefits and limitations of each individual metric that can be tested, Susan Wenogard discusses in this post.
2. Last call for Standard Text Ads creation support
Standard Text Ads will sunset on 31st July this year. To support the transition from Standard to ETAs, Bing Ads has updated its UI to make the conversion easier.
3. Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know
Ad Rank determines where your ad will appear in the search results page. Ginny Marvin shares the changes introduced in the Ad Rank threshold and what it means to the advertisers.
4. Google Addresses One of the Flaws in Its Paid & Organic Report, Others Remain
Andy Taylor discusses how the recently announced paid and organic report is flawed and what critical data it doesn’t include.
5. Change to AdWords Enhanced CPC removes bid cap to account for location & audience
Ginny Marvin shares a recent update being displayed on accounts which notifies users about removing the bid cap in ECPC and that AdWords will automatically adjusts ECPCs. Know more.
6. AdWords Script To Track Performance of AdWords Experiments
Here is a free AdWords Script to help advertisers track AdWords experiments performance and identify which experiments are performing better than the original campaign settings..
7. Latest Google Ad Rank Changes Driving Up Minimum Bids for Non-Brand Keywords – Brand Minimums Down
Here is how the Google Ad Rank changes are impacting the PPC trends. From CPCs trending down for keywords to high bid estimates for non brand keywords, Andy Taylor shares the impact.
8. What to Know About Facebook’s 2017 Ad Updates
Facebook witnessed a 71% growth in its ad spend as per the Merkle’s Digital Marketing Report for Q1 2017. Sean McGoey explores some of the new advertising options introduced by Facebook in 2017 since.
9. Gain deeper insights with improved Quality Score reporting
New status columns for Quality Score has been rolled out last week that included viewing historical QD data. This change is set to make you access more details about your quality score.
10. Powering ads and analytics innovations with machine learning
During Google Marketing Next, Google announced new feature that will help advertisers get answers to how their marketing have been performing. Google Attribution, Productivity Tools, Measuring store visits are some of the updates announced.
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