Missed out on top PPC posts published in the month of June? Here’s a quick recap of what was trending. Desktop bid adjustment updated in Bing Ads, Maximize Conversions (a new smart bidding strategy) launched by AdWords and more news covered in this month’s recap of Top PPC News.
Bing Ads made improvement in how advertisers manage their campaigns in Bing Ads Editor. More control made for device targeting, radius targeting enhancements, selecting multiple campaigns for editing and more updates made.
2. Assessing the Impact of Google’s May Ad Rank Changes
Andy Taylor explores how Google’s announcement of changes in calculating ad rank has impacted bid estimates for brand and non -brand keywords.
3. No, Paid Search Audiences Won’t Replace Keywords
Kirk Williams on how keywords is still an essential targeting tool and that audience targeting cannot replace this form of targeting. Here is more insight into it.
4. Expanded Device Targeting: Desktop Bid Adjustment update
Bing Ads updated their Desktop bid adjustment which can be completely set to -100% now in syn with other device types.
With in-market audiences and custom audiences announced for pilot stage, Bing Ads want to help its advertisers connect with their ideal audience.
6. Are Your AdWords Campaigns Taking Advantage of Separate Desktop and Tablet Bids?
How advertisers are making use of the option to set desktop and tablet bids separately? Andy Taylor discusses whether advertisers are opting for this controlled bidding option and shares data of how they must use it to benefit in long run.
7. Maximize conversions with Smart Bidding
Maximize Conversions, a new Smart Bidding strategy was launched by Google to help advertisers get you more conversions within the specified budget.
8. Early performance results from Google’s update to close variants
Following the exact match announcement made earlier this year, Andy Taylor shares the data to throw light on how the change impacted paid search performance.
9. We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]
Allen Finn shares the 9 things learnt during an analysis that tested some of the best ads from AdWords in the past year. Here is how an ad using the tactics observed will look like. Know in detail from this post.
10. 4 New Features for AdWords Ecommerce Advertisers
Robert Brady lists down those changes announced during Google Marketing Next that are crucial for eCommerce advertisers.
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