Missed out on top PPC posts published in the month of April? Here is a post consolidating the announcements made by AdWords and Bing Ads, useful AdWords scripts, other recommendations and thoughts about PPC trends.
1. AdWords Price Extensions Might Not Be as Awesome as You Think
Andy Taylor and Ian Kilpatrick assess the impact price extension has had on advertisers and discover some insights on where it appears on SERP.
2. Introducing Smart display campaigns
With the NEW Smart display campaigns on the GDN, advertisers can reach more audiences at the right time and with relevant message.
3. AdWords Script to Pause Ads When your Prices aren’t Competitive
Ahmed Ali shares a script that evaluates the price difference between your business and competitors. It pauses the ads if the price difference is higher than the threshold defined or vice-versa. Get the script here.
4. The Impact of Google’s New Exact-Enough Match Keywords [Data]
An overview of how the exact match change has impacted the performance of some 100 accounts analyzed for this study. Allen Finn elaborates more in this post.
5. Bing Ads Editor: Review Extensions support and other updates
New Bing Ads Editor to support review extensions, improvised keyword import and improvements in audience creation for your Remarketing campaign.
6. Dynamic Search Ads are now more effective than ever
New improvements introduced to DSA that allows advertisers to use expanded description for a deeper messaging, page feeds to ensure relevant products are displayed.
7. AdWords Script to Find Poor Performing Ads
Identify best and worst ads from your AdWords account. Pause the underperforming ads and invest more on the ones driving results to raise your overall campaign performance.
8. Merkle Q1 2017 Digital Marketing Report Released
Get insights into the Q1 Digital Marketing findings from Merkle. Download the entire findings to identify key PPC trends and more.
9. April is all about product feeds!
With the online inventory update, advertisers have access to insights to optimize product titles with the new offer-level search term report., notify Bing about price and availability updates and scheduling of automatic feed downloads.
10. New LinkedIn Advertising Features are Here
Here is a consolidated list of some of the recent features and updates made by LinkedIn on their pay-per-click platform.
11. Why Google Shopping Yields Smaller Orders, and Why That Might Be Okay
Data shows that though PLAs and text ads roughly account for equal search ad traffic share, the average order value is found to be lower for PLAs than text ads. Andy Taylor discusses why and what should you do about it.
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