In order to give their users a better experience, PPC Platforms have worked hard to upgrade and develop it’s platforms throughout the year 2022. In this blog article, we have compiled some of the most significant improvements from these platforms.
Google Ads
Learn more about Smart Shopping and Local campaign upgrades to Performance Max:- Performance Max marketing has replaced Smart Shopping and Local campaigns in 2022. According to preliminary research, advertisers who switch their Smart Shopping campaigns to Performance Max saw a 12% increase in conversion value while keeping or increasing their return on advertising spend (ROAS).
Test with even more ease and confidence with the new Experiments page:-A new experiment page has reduced the procedure for setting up, managing, and optimising experiments. Additionally, this will enable you to evaluate the effects of your changes and boost the performance of your campaign.
Deliver more engaging Search ads with improvements to ad extensions:-Ad extensions give users more details about the company and make it simpler for them to interact with your ads. Due to the number of enhancements, now Sitelinks, callouts, and structured snippets will be simpler to handle.
New Performance Max features to win new customers:-The month of April 2022 saw the addition of new Performance Max features from Google. Among the new features are improvements in performance and the optimization of marketing campaigns for attracting new clients.
Retail and shopping features highlighted at Google Marketing Live 2022:-Since the outbreak, online buying has increased. More features such as Multisearch and Visual Shopping Ads, have been introduced at Google Marketing Live so they may create new strategies for audience engagement.
New features to help you customize and improve your Performance Max campaigns:-Google has introduced new Performance Max features to increase ROI. The Optimization Score, Seasonality Adjustments, Advanced Location Targeting Controls, etc. are some of these features.
Get more visibility into your conversions with new reporting columns:-Google has added three columns called Results Column, Result Value Column, and Conversion Goals Column to make it easier to see each specific conversion activity and the categories it falls under.
Trim videos into 6-second bumper ads with machine learning tool:-Today, due to Google, making bumper ads is simple. A technology called Trim Video allows all advertisers in the whole world to condense a long video into a quick 6-second clip. This tool utilises a machine learning model to identify crucial moments and brand elements in the original video and shorten them.
Amazon Ads
New video and streaming ads from Amazon ads to help brands engage and delight customers:-Every year, more people are choosing videos over texts. According to a study, 73% of consumers prefer watching videos to learn more about goods and services, and 88% claim that watching videos persuaded them to make a purchase. Amazon Ads has introduced new video & streaming ad options to effectively share brand and product stories with customers in light of this.
Sponsored Display launches mobile carousel ads help build brand awareness:-Amazon introduced mobile-only carousel ads in December 2022, allowing customers to quickly learn more about a product or brand by swiping right. Additionally, it may enhance their purchasing experience and advertising campaign effectiveness.
Sponsored Products launches expanded product targeting:-By launching Expanded product targeting for Sponsored Products, Amazon is enabling advertisers to automatically target products similar to their individual product target at the same time with one click. It can be accessed through the Advertising console & Amazon Ads API.
Brand Referral Bonus in Amazon Attribution reporting:-In addition to campaign performance insights, the Brand Referral Programme is now more easily accessible to advertisers in Amazon Attribution reporting. Additionally, it can assist brand owners in the USA in obtaining credit worth 10% on average of qualified sales as determined by Amazon Attribution.
Microsoft Advertising
Optimize your ad campaigns with auto-apply recommendations:- A quick and easy method to boost ad performance and find new opportunities is to offer campaign recommendations. But manually implementing them can take a while, and helpful suggestions might get overlooked. Microsoft Advertising has therefore formally released auto-apply recommendations.
Reach specific audiences with LinkedIn Profile Targeting:- Only Microsoft Advertising offers LinkedIn Profile Targeting. It enables you to communicate with decision-makers and influencers on topics that interest them. User engagement and conversion rates are increased by this feature.
Responsive Search Ads: deadline extended to February 1, 2023:-The transition to RSAs ETA timeframe has been extended by Microsoft Advertising. RSAs will be the only type of search ad that may be produced or modified in normal search campaigns as of February 1, 2023.
Paid Social
Introducing new automation tools to help increase sales and drive growth:- Advantage+ shopping campaigns will now be available globally for Facebook advertising. By harnessing the power of AI and automation, this solution will help advertisers increase the effectiveness of their advertising expenditure.
How it started, how it’s going: Performance advertising on Twitter:- In order to improve advertising performance, Twitter is distributing new measurement and optimization tools to all Twitter marketers worldwide. These solutions include the updated Twitter pixel, conversion API, and app purchase personalization.
Announcing new Instagram ads surfaces and tools to help businesses reach more customers:- To help brands to tell their story and grow their business, Instagram has introduced ads to new surface and creative tools. These ads are:
- Music optimization for Reels Ads
- Ads in explore home and profile feed
- AI powered multi-advertiser ads
- AR ads
Karooya’s Top Posts & Product Updates
[New Product] – Get Keyword Level Assistance With Karooya’s Amazon Attribution Tool:- We at Karooya have built a tool for Amazon sellers who promote their products on Google. Now, you can track sales at the keyword level and according to keyword performance, get bid adjustment suggestions.
Benchmark Reports from Tinuiti:- Tinuiti has released its benchmark reports for Amazon and Google Ads in the year 2022. We have penned down some of the study’s key findings of Google’s Q1, Q2 & Q3 & Amazon’s Q1, Q2 and Q3 reports.
How does the attribution tag work on Amazon?:- Attribution tag helps to attribute revenue to marketing channels other than Amazon. How does it work? Let’s find out in this informative post.
Karooya Partners With White Label World Expo
We are excited to announce that we are partnered with the White Label World Expo this year which will be held on 28th February & 1st March 2023 in London. This is UK’s leading event for online retailers and eCommerce professionals.
This year at White Label World Expo you will gain in-depth insights from their incredible line-up of 200 inspirational speakers, who will share their tips, tricks, and triumphs, helping you to stand out from the competition and boost your revenue. Save the date and grab your FREE ticket here!
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