The Social Media platform has evolved in this year with many changes brought about to enhance the advertising possibilities for marketers and reach customers at the place where they most often are. From LinkedIn revamping their interface to Facebook introducing new features and tools, here’s a list of the top 10 social media announcements that a marketer can explore and make use of to connect with their audience.
1. Announcing new Product Ads on Facebook
Facebook’s product ads are designed for businesses to promote their business across multiple devices that customer use and showcase more products for customer to select from.
2. LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform
As per this announcement LinkedIn will serve ads bot on LinkedIn’s platform and across other publisher sites around the web. Also, announced was the Lead Accelerator Tool to extend its marketing solutions for marketers.
3. LinkedIn Ads Interface Gets A Facelift
LinkedIn’s revamped interface offers easy campaign search, dynamic visual reporting, audience insights, account overview and more. With all this up-gradations LinkedIn has made their self-serve platform more accessible.
4. Introducing New Ways to Buy, Optimize and Measure Ads for a Mobile World
Facebook introduced new features to help marketers capitalize on mobile and ensure a positive ad experience. TRP buying, mobile polling, an engaging video ad format, helping brands with metrics that matter for their business are some of the updates discussed in this announcement.
5. Introducing two new ways to buy mobile app install ads with Twitter
Twitter went a step further with their last year’s announcement of ‘Objective Based Campaigns’ and introduced action bidding and cost per install bidding – the two new ways to help marketers pay for their mobile app install ads.
Twitter’s ads editor tool enables advertisers to effectively create and make changes in multiple campaigns instantly. So marketers can benefit by delivering relevant message to their customers at the right moment and the right place, create and edit your campaigns easily.
7. Twitter Unveils Curator, A Real-Time Search & Display Tool For Publishers
Twitter’s new Curator tool helps marketers find relevant content from Twitter and Vine, filter it and then display it on web, mobile, offline media channels and television.
8. Facebook Adding Video Option For Desktop App Install Ads
Earlier video was only available on mobile app install ads, however Facebook modified this by extending the video option in desktop install ads as well. For more information check out Facebook’s post on the same.
9. Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads
Facebook simplified the tedious task of filling up forms by customers for marketers interested in accumulating user information. They launched a tool that automatically fills out forms based on the Facebook user data.
10. Google Officially Expands Twitter Into Desktop Search Results
Google introduced displaying of twitter tweets on Google Search results with this announcement. There is no advertising component in showing these tweets currently, however it is the beginning of a great set up.
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