The second quarter of the year 2016 witnessed a myriad of possible changes that Google intends to bring up. During the Google Performance Summit, a lot of prospect opportunities were shared, one of them being ‘Expanded Text Ads‘. Even Bing is in the process of introducing an improved text ad experience. Further there is a helpful tool created to preview your expanded text ads so that advertisers can prepare for the change in the meanwhile. This and many other top PPC articles covered in this quarter’s recap.
Here’s the Quarter 2 roundup of PPC news:
1. Ads and analytics innovations for a mobile-first world
Knowing that the revolution in mobile has arrived, Google introduced some incredible modification in the way mobile audience will be attended to and how advertisers can reach out to them. Witness the range of changes made, from expanded ads to responsive display ads.
2. Facebook and AdWords: Better Together
Paid search audience exposed to Facebook advertising drove 30% more Return on Ad Spend, a study has revealed. Knowing so, this post discusses the ways in which you can utilize both the platforms together to generate results. Tara West shares insight in this post.
3. One-On-One With Google CEO Sundar Pichai
Sundar Pichai talks of the new products in line and his plans to make Google lead an AI first world. Here’s is the conversation he had with the Forbes team. There’s much to learn from this discussion. Read it here.
4. Compatibility with Expanded Text Ads is coming to Bing Ads
Jamie Chung, from Bing Ads shares that Bing too will provide an improved text ad experience, post Google’s announcement of launching the new ‘Expanded Text Ads Format‘.
5. Google Adds “Deal” Tag to Local 3-Pack and Local Finder Map Hotel Results
Google recently added a ‘DEAL’ tag to their hotel listings. This is done so, to help customers with their hotel search and find out hotels offering price lower than their normal rate or offering a discount in comparison to market price. Jennifer Sleggshares the details.
6. Announcing Expanded Text Ad Preview Tool
Create your first expanded text ad with Karooya’s Expanded Text Ad Preview Tool and check how it will get displayed on mobile/ desktop. Also, share the experience with your business and clients and prepare beforehand for the change.
7. 20% of Google’s Mobile Search Queries are Now Voice Queries
Jennifer Slegg shares some key points from the recent keynote for Google I/O. Here’s the video to the keynote that focused on how SEO is changing with the rise in voice queries. More opportunity for advertisers!
8. 10 Things You Need to Know About New Data-Driven Attribution in AdWords
Here are the ten key things that you must keep in mind that will help you move beyond last click attribution and identify the attribution model for your business. More details in this post.
9. A Closer Look at Data Driven Attribution
Advertisers have been excited with the newly launched data driven model and Martin Roettgerding discusses about the same in his recent post. Here’s his evaluation of this new model.
10. Decision trees for SEM segmentation
How to segment through PPC account is a debatable topic and Aaron Levy attends to it with a helpful flowchart. Get more insight on how he positions segmentation as your ally and not your enemy.
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Johnathan Dane
Thanks Kirti for putting this post together you literally saved me hours of searching for the best PPC content from Q2!
I was wondering how do you find all these posts and how do you decide what to include?
Shashikant
Hi Johnathan,
Thank you for the kind words.
We subscribe to as many PPC blogs as find. The publishing frequency of the blogs don’t matter. From those stories, we pick top stories in the weekly round up. When we want to publish round up for the month, we look at top stories for each week and select from them. Same for quarterly and annual stories.
We like to include stories that are interesting or insightful, that help our readers expand their knowledge of PPC.
Shashi
Co-founder, Karooya