SMX East 2018, Presentations (Paid Search)

SMX East was held between Oct 24 & 25, 2018 where marketers across the globe shared presentations about search marketing, SEO and SEM. Here we list down some of the presentations given about Paid Search

1. Audience Selection: It’s Not About Being Inclusive by Jon Kagan

2. Target Better, Spend Less By Justin Freid

3. Close Variants and Geo Targets By Frederick Vallaeys

4. PPC Testing in Low Volume Accounts By Amalia Fowler

5. Testing Into The Future – SEM’s New Best Practices By Aaron Levy

6. Getting the Most out of Google Ads & Bing Ads Interfaces & Editors By Ted Ives

7. Working in the Google Ads UI Without Losing Your Mind By Julie Bacchini

8. Convert More Ad Clicks By InstaPage

9. Voice Search, ChatBots, and Digital Assistants: Optimizing Customer Experience in the Age of Conversation By Purna Virji

10. Paid Search Fundamentals: How to Succeed in Paid Search Advertising By Matt Van Wagner

11. Welcome to the Jungle: The Rise of Amazon Ads By Marin Software

12. Structuring Your SEM Accounts for Machine Learning Success By Acquisio

13. Driving In-Store via Paid Search By Kerry Curran

14. Winning B2B Strategies with Facebook Ads By Michelle Morgan

15. Facebook Advertising Success By Veronica McGhee

Related Links:

• [NEW PRODUCT] Amazon Ads Negative Keywords Tool
• 5 Things Purna Virji’s AMA Session Taught Us
• 5 New Features To Definitely Try in The New AdWords UI