Holiday season requires pre-planning. How a PPC campaign operates during normal days might not be the same during festive time. As customer purchase is on a rise, PPCers must build the campaigns to meet customer expectation and make full use of the peak time.
Here are some strategies, tips and recommendations to help advertisers plan accordingly.
4 E-Commerce PPC Management Tips For The Holiday Season
This post captures some of the eCommerce tips that can help advertisers drive conversions from their PPC activities by auditing the landing pages, ad copy, performance in the last holiday season and more. Andy Beohar shares details here.
SMART RLSA TIPS FOR THE HOLIDAY SEASON
Bringing existing customers during holiday season is yet another way to improve your conversions. Stephanie White discusses how advertisers can think about fine-tuning their RLSA audience and campaign for the holidays.
Product Data Tips for a Successful Holiday Shopping Season on Google PLAs
Make the shopping experience fruitful by evaluating your product data and checking these four things from your Google Merchant Center.
Nailing down ads for the holiday season
Maximize holiday sales and invest in scalable paid media to tap the opportunity that the holiday season holds. Thomas Stern discusses how Google Shopping, Amazon, Dynamic Display and Retargeting.
7 tips to ramp up your holiday advertising
Mona Elesseily shares some tactics to prepare for the holiday season and boost your paid search campaigns. From using ad extensions to labeling your campaigns, make use of these tips to win the game.
Don’t Forget Bing for 2017 Holiday Advertising
While using the paid channel for your holiday season advertising, don’t miss out on Bing Ads. Here are some insights about the reach of Bing Network, the value it can add on to, as shared by Robert Brady.
AdWords Holiday Season Updates
With the holiday season round the corner, Google has announced new innovations such as local inventory feeds, enhancing store visit measurements, supplemental feeds, extended remarketing to Gmail Ads and more.
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know
Countdown Timer can help create the urgency for your campaign during holiday season and other 5 tips shared by PPC experts to improve overall performance.
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