Missed out on the PPC Posts which made headlines in the first quarter? Here is the brief summary of what was trending. Google is all set to remove average position, Announcement from Quora regarding Bulk Ad creation and editing, Amazon introduced new-to-brand metrics and more.
Google Ads
Click share coming to Search campaigns – Click share is the estimated share of all achievable clicks that you have received . Announcement from Google will give you more information on click share.
Prepare for average position to sunset – Google is all set to remove average position Instead, the new metrics can help get a clearer picture of your ad’s performance in the search results page . Learn more in this article.
Introducing three new features for responsive display ads – Video assets, combinations report and ad strength scorecard was announced for responsive display ads. So, get started with it and reap the many benefits.
Say more in your call-only ads with added lines of text – With this announcement Google has added 2 headlines of 30 character each and increased the description length from 80 characters to 90 characters in Call-only ads.
Bing Ads
Get more clicks with Maximize Clicks — available worldwide – Now achieve more clicks within the allotted budget, with the new Maximize Clicks bidding strategy now available globally.. Haily De La Cruz helps us know more in detail in this article.
Improvements to your search term reporting – Learn about the improvements made to the search terms management and how they can help advertisers get more in-depth insight.
Microsoft and Verizon Media strengthen search partnership – Through this expanded partnership search advertisers are promised of reaching a wider audience across the Bing Ads, Yahoo and AOL Network.
Easily manage Dynamic Search Ads campaigns with page feeds – Save time in managing your DSA campaigns with the new Page Feeds, all set to be rolled out in the coming few weeks.
Amazon
New bidding and targeting options for Sponsored Products – Amazon has announced new bidding and targeting features to enhance advertising campaign. This detailed write-up sheds more light on the same.
Usability enhancements to the Amazon DSP – Take a journey with Katherine Osteen as she helps to know the improvements made to the Amazon DSP user interface.
Introducing new-to-brand metrics for advertisers who sell on Amazon – Introduction of new-to-brand feature helps advertisers to find efficient business growth. Get to know more here.
Introducing Interest Targeting – With Interest targeting, advertisers can now target their ads to members based on their professional interests, the content they share and engage with on LinkedIn’s platform.
The Water Cooler: What Professionals Are Reading on LinkedIn, and What You Can Learn From It – Now a days, people are turning to LinkedIn to get insight from various articles. Jennifer Brett helps to know why LinkedIn becomes the digital water cooler of global business.
Expanding transparency around political ads on Twitter – Twitter has always served advertisers with its transparent policies. Follow along the article to know more about its new Political Campaign Policy.
New to Instagram shopping: Checkout – Follow along the write-up to know more about Instagram’s notable step towards shopping.
How Instagram Shoppable Posts Can Grow Your Business – Follow along with Kim as she takes you through the importance of shoppable posts in Instagram and how they can effect your business.
Introducing Catalogs and more shopping on Pinterest – Learn here Pinterest’s update regarding Catalog and Shopping Ads to discover new products and amazing shopping experience.
Quora
Keyword Targeting now available on the Quora Ads Platform – Quora launched Keyword Targeting, with which advertisers can target relevant questions with that specific keyword. and users at various stages of intent.
Retarget Users Who Have Shown Interest in Questions on Quora – With the launch of Question Retargeting, advertisers can get connected to users who has shown interest on services and products on Quora.
Promoting answers on Quora is easier than ever – With this update, Quora now makes it easy for you to promote answers without using the Quora Ads Manager platform. Learn more about this feature here.
Create Audiences from Pixel Events – With this announcement, Quora helps you to target users based on their actions taken on your website. Learn more in this article.
Announcing Bulk Ad Creation and Editing – Save time and seamlessly create and edit your ads in bulk with the new ‘Bulk Ad’ feature launched by Quora. Get more insight in this article.
Optimize your Quora campaigns with Auction Insights – Introduction of Auction Insights will help you to optimize your ads. Chris Hua sheds light on how it can be used.
Introducing New Offerings for Performance Advertisers – Announcement of App Install and Conversion Pixel that will help ‘performance advertisers’ to optimize Reddit Ads. Learn more in this article.
Announcing CPC ads on Reddit – Launch of CPC Ad is a major step to boost Reddit’s performance business. Get more insight in this article.
Related Links:
- Types Of Negative Keywords List That You Can Build For Amazon Ads
- Reaching Right Audience With Bid Adjustments in Bing Ads
- RSA (Responsive Search Ads) Ad Performance Script
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