From Merkle releasing its Q4, 2017 digital marketing findings to Bing Ads updating its exact match close variants, from Google announcing new innovations during the Search Marketing Expo West to Facebook making improvements to its split testing, the first quarter of this year showcased the start of a good and productive year for PPC advertisers,
More about these updates captured in the Quarter roundup of PPC news
Merkle Q4 2017 Digital Marketing Report Released – Merkle released its Digital Marketing Report for Quarter 4, 2017 this month. Here are some of the key findings from the report.
Show the right product at the right time with Bing Ads Price Extensions – Now you can induce purchase decision by showing the right product or service in Bing search results. Currently available to limited market, this extension will soon be rolled out to all markets.
Conversion tracking update on Bing Ads – Bing Ads has added the option to select auto-tagging of Microsoft Click ID in ad URLs to ensure that conversions are reported accurately, post the release of a feature (Intelligent Tracking Prevention) that impact how conversion tracking works.
Drive more volume with exact match close variants updates – With this announcement Bing Ads updated the exact match close variant to also include reordered or reworded keywords. Currently this has been made available for select markets.
New ways to harness the combined power of Google and YouTube in AdWords – At the Search Marketing Expo West, Google announced several innovations, including reaching Google customers on YouTube, AdWords notes and a new recommendation page.
Start Conversations with Your Customers Using Click-to-Messenger Ads – Click-to-messenger ads is one of the effective ways to reach businesses. Here is a list of tips to create successful ad campaigns that help strike the right conversation with the right audience.
A new video format to reach people across the mobile web and apps – Google launched this new video format to help advertisers reach out to potential users with their video ad creative.
Bing Ads Editor releases Account Level Ad Extensions – After having announced account level association of ad extensions last year, Bing Ads released this change in their Bing Ads editor starting with Callout extension.
Ads and AMP: Year in Review and Looking Ahead – Google’s AMP project was launched to make help create fast loading, light-weighted and mobile friendly landing pages. They recently shared the progress report and also new partnerships to help business continue growing with AMP.
Making Split Testing Easier and More Accessible for All Advertisers – Last year, Facebook launch split testing to help advertisers A/B test various aspects. This year they made it easier to integrate, made improvements make it accessible to marketers irrespective of their business objective.
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