Quarterly Roundup | Top PPC News

Posted April 5th, 2025 by Amita & filed under PPC Roundup.

Want to stay up to date with the latest in PPC? Look no further! Here’s a roundup of the latest announcements and feature updates making waves among industry experts.

Mastering Paid Search: Key Updates You Need to Know

Update to the Unfair advantage policy:- On April 14, 2025, Google will update its Unfair Advantage policy to clarify that the restriction on displaying multiple ads for the same business, app, or site applies only to a single ad placement.

Google Ads Editor version 2.9:- New version of Google Ads Editor gives us new features like support for a manager account, vertical videos for responsive video ads, support for Masthead ads and more.

Google Ads is launching a new video enhancement feature for Demand Gen campaigns:- Google Ads is launching a new video enhancement feature for Demand Gen campaigns, automatically creating shorter versions of existing video ads to better capture audience engagement.

Amazon Ads launches Amazon Retail Ad Service:- Amazon Retail Ad Service enables online retailers to showcase product ads across search results, browse pages, and product pages, assisting customers in discovering new options and making informed buying decisions.

Driving better performance from AI-powered Search ads with increased asset flexibility:- AI is transforming Google Search, making it more intuitive and responsive to user needs. Google is rolling out AI-powered updates to Search campaigns and creatives, enhancing asset flexibility and optimizing performance by determining the most effective asset combinations.

Microsoft Advertising’s new commerce media innovations unlock growth for brands and retailers:- Microsoft Advertising has introduced two new tools: Curate for Commerce and Sponsored Promotions by Brands (SPB). Curate for Commerce helps retailers use their own data to show relevant ads from non-endemic partners online. SPB allows brands to reach shoppers on Microsoft Edge, Bing, and retail partner websites.

Unlock Deeper Insights with Microsoft Clarity’s Google Ads Integration:- The Google Ads integration with Microsoft Clarity, first launched in a private preview in December 2024, is now open to all users! This integration combines Google Ads performance metrics with Clarity’s behavioral insights, offering a complete solution for analyzing and optimizing ad campaigns.

Providing user consent signals on your Microsoft campaigns by May 5, 2025:- As digital footprints grow, protecting personal information is key, not just for compliance but for building trust. To support this, Microsoft Advertising will require explicit user consent signals by May 5, 2025. This step reinforces our commitment to user privacy and a safer, more inclusive web.

New LinkedIn Campaign Manager Updates: Empowering Marketers for Greater Success:- Marketers need efficient tools to plan, launch, and manage campaigns successfully. To help, LinkedIn has upgraded Campaign Manager, making business marketing more manageable and effective.

New Performance Max tools and other product updates for February:- Microsoft Advertising has introduced new features to help advertisers reach high-value audiences and achieve performance goals more efficiently. These updates include:

Enhanced PMax capabilities (reporting updates, conversion value rules, new customer acquisition strategy, and LinkedIn Profile targeting)
Bulk location targeting for new search campaigns
Global rollout of impression-based remarketing
Multi-format campaigns for Audience Ads
Impression tracking for display and video campaigns

Breaking Down Q1’s Biggest Paid Social PPC Trends

Reddit Ads rolls out new SMB tools to boost campaign performance:- Reddit Ads is launching new tools to help small and medium-sized businesses (SMBs) manage campaigns more easily, boost ad performance, and enhance data accuracy.

Introducing Hide an Ad:- Reddit has introduced a new update to give users more control over the ads they see. Now, redditors can ‘Hide’ an ad from their feed, and any future ads from that advertiser will be automatically hidden for at least a year.

Grok for Advertisers: Introducing New AI Tools for Brands:- Twitter is launching the Grok-powered X Ads interface, giving advertisers new tools to create ads, target the right audience, and measure performance with two key features: “Prefill with Grok” and “Analyze Campaign with Grok

Supercharge your campaign performance with new Advantage+ AI features and experimentally proven recommendations:- New tools with AI innovations to help businesses maximize their campaign performance:

streamlined Advantage+ campaign setup for more campaigns to benefit from the AI optimizations
Advantage+ leads campaigns, which taps AI optimizations to help advertisers find the highest quality leads.
opportunity score to help improve performance by offering experimentally proven

Introducing Ads in Threads: Extend Your Campaigns to a Rapidly Growing Community:- Meta is experimenting with ads on Threads through a limited group of advertisers to help users discover brands they enjoy. Advertisers can effortlessly extend their current image ads to Threads by simply checking a box.

Reddit introduces business analytics tools and AMA ads:- Reddit has rolled out two key product updates: a trends analysis tool for businesses and a new ad format tailored to its popular Ask Me Anything (AMA) sessions. These updates provide a new way to engage with authentic conversations among the platform’s 100 million daily users.

Special ad categories have expanded and now include financial products and services:- To promote fairness in advertising, Meta is broadening its special ad categories to cover a wider range of financial products and services, in addition to housing, employment, and credit. Beginning January 21, 2025, advertisers in the U.S. or targeting U.S. audiences must select the special ad category for financial campaigns. Ads that don’t use the correct category may be rejected.

Expanding GenAI Transparency for Meta’s Ads Products:- Meta is committed to improving its ad transparency tools. Providing insight into our in-house generative AI tools is the first step toward greater transparency in AI-powered advertising.

From Karooya’s Blog

Google’s Proposed Final Judgment: Addressing Antitrust Concerns:- Through this Proposed Final Judgment, Google aims to align the court’s findings with its dedication to promoting competition, protecting consumer benefits, and supporting innovation in the rapidly evolving search and AI sectors.

Digital Ads Benchmark Report by Tinuiti | Q4 2024 | Key Highlights:- Tinuiti’s Q4 benchmark report offers a detailed breakdown by platform—including Google, Meta, and Amazon—giving brands the insights they need to stay competitive.

Case Study: Optimizing Google Ads for Amazon Sellers with Portfolio Bidding:- Karooya’s tools and portfolio bidding solution help Amazon sellers get the most out of their ad spend. To show the effectiveness of portfolio bidding, we examined three Google Ads search campaigns managed with Karooya’s Bid Automation Solution.

Avoid These Google Ads Pitfalls When Promoting Your Amazon Store:- When promoting an Amazon store through Google Ads, it’s essential to identify and avoid common pitfalls to maximize advertising efficiency and ROI.

How Google Maintains Its Search Dominance: Key Insights from a New Study:- A recent study by Stanford, MIT, and the University of Pennsylvania offers insight into Google’s continued dominance in the search market. The findings show that Google’s lead isn’t solely due to better quality—default search settings, user habits, and limited visibility of other options also drive it.

Google’s Revised Antitrust Judgment: What It Means for Advertisers (2025):- This post discusses the Revised Proposed Final Judgment against Google, which outlines new measures designed to boost competition, especially in the search and advertising markets.

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