Greetings, Readers! Are you in need of catching up with the latest PPC updates? Look no further! Here is a summary of the announcements and feature enhancements that have piqued the interest of the experts.
Google Ads
Google Account-level negative keywords are here:- For advertisers with accounts with several campaigns, they can now create a negative keyword list and use it to target the appropriate campaigns. Advertisers will save time and find it easier to manage changes to negative keywords across campaigns because the identical negative keywords won’t need to be introduced to each campaign separately.
Google Ads Remove Redundant Keywords Recommendation Now Applies Across Match Types:- The “remove redundant keywords suggestions” have been changed, which suggests that Google is extending this recommendation to cover all match types. Recommendations used to only contain redundant terms within the same ad groups, destinations, bidding strategies, and match types, but they can now include keywords from various match types.
Unlock the power of your Search ads with new tools:- People might find their desired business via search ads. Search advertisements have more strength and can be more useful and relevant thanks to new capabilities like automatically created assets, which are currently in beta and new customer acquisition goals.
New features to help you grow demand with Discovery ads:- Among 100% population, 91% of people tend to buy products right after discovering them and advertisers want to capture them when they are ready to make the purchase. For this reason, Google has made a few improvements in discovery ads so brands can stand out and engage more customers.
Amazon Ads
Re-create Sponsored Display campaigns using the new campaign copy:- With just one click in the Amazon Advertising console, we can recreate Sponsored Display campaigns that use either audiences or contextual targeting utilising the new campaign material.
Omnichannel Metrics integrates with automated budget optimization in Amazon DSP (beta):- The use of omnichannel metrics can be advantageous for advertisers who have opted for budget optimization. It enables automatic allocation of the budget between line items based on omnichannel performance, thereby optimizing the overall campaign outcome. However, this feature is currently in beta and is only accessible to advertisers in the USA.
Microsoft Advertising
Microsoft Store Ads and other product updates for January:- One of the noteworthy updates from Microsoft in January 2023 was the introduction of Microsoft Store Ads, which emerged as the most significant update among others. This update allows advertisers to showcase their desktop applications to customers using Windows 10 and Windows 11 devices through Microsoft Store Ads.
Microsoft, LinkedIn ad spend fell FY23Q2:- In the latest quarterly earnings report, Microsoft and LinkedIn revealed a decline in advertising spending, which was slightly higher than anticipated. However, despite the weakness in advertising, LinkedIn reported a 14% growth in revenue. Microsoft aims to double its ad revenue from $10 billion per year to $20 billion, although they have not specified a timeframe for this increase.
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns:- Two fresh updates have been introduced by Microsoft for advertisers utilizing smart campaigns. These updates encompass Google import which is now available in 11 additional markets, and lodging solutions offerings have also been expanded. These two new features aim to assist marketers in reaching a larger audience, potentially leading to greater visibility and conversions.
Upgrading to Enhanced CPC on the Microsoft Audience Network:- To enable users to make the most of automation, manual bidding for new campaigns on the Microsoft Audience Network will no longer be an option from April 24th. Moreover, all current image and feed campaigns using a manual cost-per-click (CPC) bid strategy will be automatically upgraded to Enhanced CPC (eCPC) from the same date.
Conversion setup wizard and other product updates for March:- Microsoft Advertising declared its latest product enhancements in March, featuring a wizard for setting up custom conversions without the need for coding, multimedia ads with logos, an updated interface for local extensions, and additional improvements.
Paid Social
Twitter Rolls Out Search Keywords Ads To All Advertisers:- To reach a wider audience, users can now promote sponsored tweets in search results using a new ad unit on Twitter called “Search Keywords Advertising.”
Adjacency Controls & 3rd-Party Measurement: Giving advertisers more control over where ads appear:- Twitter has introduced Adjacency control, a pre-bid control feature for advertisers to avoid their ads from being displayed alongside Tweets containing specific keywords they wish to steer clear of. In addition to this, Twitter is extending its engagement with top brand-safety partners to ensure a secure, relevant, and advantageous ad experience for both users and businesses.
Increasing Our Ads Transparency:- Meta has enhanced the “Why am I seeing this ad?” feature to offer greater transparency regarding how one’s actions assist the AI model in curating and presenting the ads that they view.
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