Hello, Readers! Looking to stay updated on the latest PPC developments? You’re in the right place! Here’s a summary of the announcements and feature enhancements that have captured the attention of industry experts.
The State of Paid Search: New Tools, Techniques, and Tactics
Be the first in-stream ad your target audience sees with First Position, now available across YouTube in Display & Video 360:- First Position was previously limited to YouTube Select inventory. It was bookable at a fixed CPM through Google Ads and Display & Video 360. Now, it can dynamically be targeted across all YouTube content through Display & Video 360.
Masthead format requirements (September 2024):- On October 3, 2024, Google will launch a new Help Center page called “Masthead Format Requirements,”. This page will serve as a comprehensive resource and cover the guidelines for YouTube and Google TV masthead ads.
Google brings negative keyword exclusions to Performance Max:- Google plans to introduce campaign-level negative keywords in Performance Max later this year. This update will enable brands to refine ad targeting on Search more effectively, ensuring better alignment with brand goals and audience preferences.
Google Ads rolls out new promotions feature for App campaigns:- Google Ads is testing a new “Promotions” feature in App Campaigns, giving advertisers a way to boost engagement during key events with app-specific promotions tailored for mobile users.
[GA4] Benchmarking:- Google’s latest GA4 update enables performance comparisons across key metrics with industry peers, offering valuable insights for strategic decision-making.
4 ways we’re helping retailers move fast this holiday season:- To help retailers optimize their success and remain agile during this year’s shorter holiday shopping season, Google has introduced new updates to its tools aimed at supporting retailers in achieving their holiday goals.
Search Ads 360 adds support for Microsoft automated bidding:- Enterprise advertisers prioritize reaching customers and driving performance across various search engines and channels. To provide them with more options for campaign optimization, Google is launching a beta program that allows enterprise advertisers to integrate Microsoft automated bidding into their Search Ads 360 bid strategies.
Audience Ads releases and other updates for September:- This September Microsoft Advertising launched more performance features on display and video, connected TV ads, and some exciting features to enhance Performance Max and Max Conversion value bid strategy for portfolio bid strategies.
LinkedIn is officially rolling out its own AI-campaign tool:- LinkedIn is preparing to launch its AI-powered campaign tool, Accelerate, which is scheduled to be released by the end of the year following extensive testing.
Welcome to Property Center: Your gateway to managing Lodging Campaigns:- The property center in Microsoft Advertising allows you to upload and manage your assets for Lodging Campaigns easily, streamlining the process of running Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental property.
AI in action: Leveraging AI to scale your display and video efforts:- Tools like Copilot assist advertisers in optimizing their marketing strategies. Additionally, asset recommendations for video ads enable the creation of new ad suggestions simply by entering the URL of your landing page.
Emerging Paid Social PPC Trends from Q3
Reddit launches AI-powered tools to boost ad creation:- Reddit introduces AI-driven advertising tools, including an ads inspiration library, copywriter, and image auto-cropper, to support small businesses.
Meta to restrict data in Business Tools, impacting ad targeting:-Meta is introducing new data restrictions in its Business Tools, which may impact how businesses target ads and evaluate performance. This decision highlights Meta’s continued focus on privacy, but it could make ad targeting and reporting more challenging.
Campaign Optimization Updates to Improve Advertiser Performance:- Meta is concentrating on AI-driven automation solutions that enable businesses to expand while tailoring results to their specific objectives. Several new methods assist companies in personalizing their campaigns by communicating their values more effectively.
Reddit launches Lead Generation Ads powered by Zapier integration:- Reddit has introduced Lead Generation Ads, a new ad format that allows businesses to collect valuable leads directly from the platform. By integrating with Zapier, the leading AI automation platform, businesses can gather high-quality leads from Reddit’s engaged and high-intent users.
About ads on Reels:- Facebook and Instagram Reels offer users fresh avenues for self-expression through video. Brands can boost their visibility by utilizing overlay ads, post-loop ads, and full-screen ads on Reels.
Showcase your offer details in ads created from Meta Ads Manager:- The offers feature lets you show details of your offer on parts of your ad, such as the call-to-action button. It highlights your promotions to encourage customers to buy and increase conversions.
From Karooya’s Blog
CPC Growth Trends in Google Paid Search, Shopping Ads, & Text Ads (2020-2024):-Over the past few years, CPCs have varied across Google Paid Search, Shopping Ads, and Text Ads. Using data from Tinuiti reports, this article examines CPC trends from Q1 2020 through Q2 2024.
Google’s Monopoly Power Confirmed in Landmark Antitrust Ruling:- A recent court document highlights substantial findings against Google, underscoring its monopoly power in the markets for general search services and general search text ads. The court determined that Google leveraged exclusive distribution agreements with browser developers, mobile device manufacturers, and wireless carriers to stifle competition.
Introducing the Google Ad Preview Tool for Amazon Products:-Karooya’s Google Ad Preview tool enables users to preview how their Google Ads will appear when promoting Amazon products—making ad optimization easier and more effective than ever.
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