AdGooroo recently released their paid search advertising report for Q2. The study was conducted on Google’s text ad activity across 14 industry categories and measures the 6 major paid search metrics namely CPC, CTR, clicks, impressions, spend and no. of advertisers.
For more detailed insight on how each category has been performing, download the report from here.
Here’s a look at the key highlights from the report:
- Paid search spend, across the 14 categories studied, increased by 4% in Q2, whereas the impressions and clicks dropped. The average CTR and and CPR increased by 18% and 8% respectively.
- The spend and clicks increased the most for Hotels & Resorts category at 56% and 60% respectively, while the same metrics decreased to the lowest for Shoes category at -7% spend and -23% clicks.
- The Flowers & Gift and Shoes category experienced the maximum decrease in number of advertisers at -18% as the overall category observed a drop in it at 12%
- The overall cost-per-click increased by 8%, with Hotels & Resorts witnessing a decrease in CPC by 2% owing to a positive click through rate. The other categories, on the other hand, witnessed an increase in CPC, the highest being for Beauty & Cosmetics and Consumer Electronics categories.
- The impressions across dropped by 19%, with only Hotels & Resorts and Flowers & Gifts experiencing an increase in impressions at 4% and 7%.
The data shared in this report was conducted on the top 50,000 keywords in each of the 14 categories.
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