Hosted by Julie F Bacchini, this week’s PPCChat discussion shed light on the types of communication channels or tools experts use with their clients, Any aspect of client communication PPCers are struggling with, Any tip to better manage client communication and more.
Read more »ACoS (Advertising Cost of Sales) is a great matric to scale if your Amazon PPC efforts are satisfactory. But the question comes in mind, what would be the good ACoS to know that we have done the job well.
Read more »Missed out on top PPC posts published in the month of July 2020? Here is a quick recap. Three new features on the overview page, Google’s new clickbait policy, New features for smart shopping campaigns, New features and look for responsive search ads and display ads, Quor’s Lead-Gen forms, CCPA roll out, Microsoft is partnering with Shutterstock to provide free access to high-quality, advertising-ready images and more.
Read more »Merkle released its Digital Marketing Report for Quarter 2, 2020 this week. We have penned down some of the key findings from the report in this post.
Read more »CMA (Competition & Market Authority), a non-ministerial government department in the United Kingdom, published their market study on digital advertising and online platforms this month. We bring you the highlights of the report in this post.
Read more »
