Microsoft Audience Ads is an advertising solution with which you can take a step towards expanding your reach. The two ways to access this ad format is through audience campaigns or through existing search campaigns
Read more »Hiring is a challenging process as we have to choose the best fit for the roles or responsibilities. This week’s PPCChat discussion was focused on the same. Host Julie F Bacchini sought experts’ views on the factors which we can consider before hiring, channels to be used for people to know you are hiring, how do you filter resumes, and more.
Read more »Welcome to this week’s PPC News edition! Google Ads is charging DST fees in specific countries, Change to search term report in Google Ads, LinkedIn’s new playbook to achieve brand and demand goals, How video ad formats can be used as a tool to achieve more in Twitter Ads, Capture leads with promoted answers in Quora and more.
Read more »Before running a paid search campaign, we do our homework with regards to the targeted audiences, bidding, keywords and follow the best practices. But when you do not see the desired results, it’s a wake-up-call to pause and analyze your campaign. One of the performance metric to look into is the search impression share.
Read more »Advertisers have started being notified, that search terms report will be limited to terms that have significant searches and data. Ever since this update was noticed, PPCers have starting voicing their discomfort. From claims of it to be because of smart bidding to lack of transparency, here is what PPC experts around the globe are saying.
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