During this week’s PPCChat session, host Julie F Bacchini discussed PPC and search news from last week. The topics were: Google is not killing off 3rd party cookies after all, FTC on surveillance pricing & data hashing, G Ads keyword matching, and OpenAI’s search engine.
Read more »Tinuiti’s Q4 report delivers actionable strategies to boost your digital ad performance. Dive into in-depth analytics from Google, Meta, Amazon, and beyond.
Read more »In the competitive landscape of e-commerce, optimizing your Google Ads campaigns to drive traffic to your Amazon store can be a game-changer for your sales strategy. By strategically calculating and adjusting bids based on Return on Ad Spend (ROAS) and Advertising Cost of Sale (ACOS), you can ensure that your advertising efforts are effective and cost-efficient.
Read more »Clients and stakeholders sometimes use change history as a primary metric to gauge the efforts of PPC professionals. In her discussion on “Demonstrating Your Worth in PPC,” host Julie F Bacchini explored how experts can showcase their value to clients, identified major points of frustration, and highlighted strategies to help clients recognize the value and worth of quality PPC professionals.
Read more »Google Ads Experiments is a powerful tool that allows you to test different campaign variations without risking your entire campaign’s performance. This feature is essential for optimizing your ad campaigns and improving your ROI.
Read more »
