Julie F Bacchini has hosted this week’s PPCChat session. It was a fun chat where she has asked experts’ opinions on some of the topics which hold a strong position in the PPC industry.
Read more »Defining goals, makes planning your campaign easier. Other supporting elements help achieve your goals. One of such active elements is the bidding strategy you adopt. We will discuss some of that today!
Read more »Here is a recap of this week’s PPC News edition! Framework for native video ad marketing, How Apple’s ios 14 update effecting advertisers, New improvement in Google’s smart bidding, Announcement of sponsored display audiences in the USA and more.
Read more »Like Google Ads, Amazon advertising has the option to narrow down your targeting by excluding irrelevant keywords, brands, and products from triggering your ad. In this post, we discuss them in length.
Read more »In this week’s PPCChat session, guest host Krista Seiden focused on Google Analytics 4. Experts expressed their views on implementing GA4, Any aspects of GA4 which excites them, The difference between GA4 & the one they are using now, and more.
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