Host Julie F Bacchini & Guest Host Simon Poulton addressed this week’s PPCChat session. Concerned about upcoming changes to tracking and attribution, Are experts doing anything now to prepare for the loss of cookie data, Biggest topics to worry about, and more was discussed.
Read more »Merkle released its third quarter Digital Marketing Report. The findings show the progression through the pandemic, areas that are recuperating and how industries are settling in to the new normal.
Read more »Welcome to the PPC News edition. Here is the recap of what was trending in the month of October! A case study to show the impact of search term report change, Google Ads Benchmark Report by Tinuiti for the third quarter, Key findings of Q3 Merkle report, Negative Product Target, a new feature by Karooya for Amazon Ads, and more.
Read more »Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q3, 2020. Q3 was quite different from Q2 for many advertisers in terms of new changes in the Google Ads platform, Smart shopping & more. Here are some of the key findings from the report.
Read more »The one way to improve the ad position on the SERP is to improve your quality score and one of the main contributors of quality score is Ad Relevance.
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