Guest host Simon Mathonnet from Unbounce sought PPCers views on the techniques or tools they are using for optimization apart from A/B tests, what factors do they take into account while optimizing, what types of campaigns do they generally use landing pages for, and more.
Read more »Welcome to this week’s PPC News edition! Learn about four underrated YouTube metrics, PPC wish list for 2021, Window shop with Discovery ads for the holidays, Karooya’s top posts & product updates in 2020, and more.
Read more »We have built Karooya’s blog as a PPC powerhouse that keeps advertisers updated with relevant and useful information. This year, we dealt with content around the current pandemic, released Google Ads scripts, updated our Negative Keywords Tool, shared how to guides and more. Here is a recap of some of our product updates & blog posts in the year 2020.
Read more »Julie F Bacchini addressed this week’s PPCChat session where experts expressed their views on the impact of auto-applied recommendations on their accounts, their thoughts on any other changes that occurred in Google ads, expectations from Google Ads in the near future, and more.
Read more »Missed out on the important announcements & updates from major PPC platforms in the month of November 2020? Here is a quick recap! Announcements of sponsored display audience in the USA, Smart Bidding with new improvements, Amazon attribution (beta) launched in Canada & Europe, Audio Ads on YouTube to grow brand awareness and more.
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