PPCChat is a forum where experts share their insights and concerns about leading PPC platforms. This week, PPC professionals shared their holiday wish lists for Google Ads, Microsoft Advertising, Meta, and more. Here’s a recap of this week’s PPCChat session, hosted by Julie F. Bacchini.
Read more »During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on BFCM period, what was their overall impression, what is there strategy for the rest of the holiday shopping season 2024 and more.
Read more »Hello, valued PPC professionals! We’re excited to bring you the latest updates from the world of PPC in this comprehensive monthly roundup. Stay informed and ahead of the game with these key insights.
Read more »The recent antitrust ruling in the U.S. vs. Google case has introduced groundbreaking measures to address monopolistic practices in the search text advertising market. Central to the judgment are provisions aimed at enhancing transparency, reducing switching costs for advertisers, and fostering fair competition.
Read more »This blog post will focus on crafting effective ad copies and utilizing ad extensions to maximize the performance of Google Ads campaigns for Amazon products. It builds on the previous posts that covered campaign structure and keyword strategies.
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