This week’s PPCChat discussion was focused on the recent announcement from Google Ads regarding BMM folding into Phrase Match. Host Julie F Bacchini sought PPCers reaction towards this announcement, how are they planning to work in this new system, will they consider using BMM after this announcement, and more.
Read more »Google makes another significant update to the matching behaviour of the match type. And this time it is Phrase Match!
Read more »Keywords, one of the key components for running your PPC campaign, can clutter your account if not managed properly. How many keywords one must use, cannot be defined in a number. We discuss more about it here.
Read more »We all can admit that at some point in life we have struggled with Impostor Syndrome and PPCers are no different. In this week’s session, Julie F Bacchini tries to find out how impostor syndrome is affecting experts, how do they cope, have they found any resources that are helpful in combating this, and more.
Read more »Missed out on the important announcements & updates from major PPC platforms? Here is a quick recap of what was trending in the month of January. Google’s data exclusions to prevent smart bidding from technical issues, Filter Link Extension to quickly navigate to key products and offerings, Building a privacy-first future, and more.
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