Welcome to the PPC News edition for the month of May 2021. This month, Google has held its Marketing Livestream Event in which many product announcements were made. These announcements are meant to improve user experiences and drive more conversions. We have summarized them in this post.
Read more »Most of the time, making mistakes are unavoidable but correcting those mistakes at the right time is very important. In PPC space, negative keywords are very essential, and ignoring them can cost you your precious budget.
Read more »In this week’s PPCChat session, PPCers expressed their predictions regarding the announcements Google will be making at its live-stream event on 27th May 2021 and what they would love to see announced. Host Julie F Bacchini handled this interactive session.
Read more »Not all important information can be covered in your PPC ad copy. In order to highlight specific things about your business, ad extensions play a crucial role. Here is a script that can help you monitor your ad extensions.
Read more »Hosted by Julie F Bacchini, this session helped experts to look back and see how the pandemic has affected their PPC accounts, have their businesses been affected, what have they learned from the “once in a lifetime” event like Covid, and more.
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