Welcome to the PPC News edition. Here is a quick recap of what was trending in the month of February! Google has made RSA the default ad type for search campaigns, Changes to Phrase Match and Broad Match Modifier, Improve your bidding practice with enhanced manual bidding, N-gram methodology in Karooya’s Negative Keywords Tool and, more.
Read more »While creating your Amazon Ads campaign, you will come across some default settings, that you must check before setting up your campaign.
Read more »Host Julie F Bacchini & guest host Marc Poirier addressed this week’s PPCChat session. They focused on the challenges PPCers are facing while implementing programmatic advertising, do they use any tools or services to manage programmatic advertising for clients, and more.
Read more »N-gram is a familiar term for the one’s tackling large scale data. In this post, we address how n-grams plays an important role in your PPC search terms data too.
Read more »Hosted by Julie F Bacchini, this week’s session has sought experts’ view on finding inspiration in PPC, what excites them the most in PPC, what are they struggling with in PPC right now, and more.
Read more »
