To gather keyword ideas, a keyword research tool is very important. There are many keyword research tools available in the market but Google ads keyword planner stands out among all those tools.
Read more »Communicating with clients about PPC strategies and campaign performance is very important. In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the channels they use generally for client communication. the most challenging communication, the nature of most of their communication, and more.
Read more »There is no better way to track your PPC competition than the Auction Insight Report on Google Ads interface. The struggle is always to stay ahead of your competitors and with insights from this report, you can take that extra step to improve your overall performance.
Read more »Behaving ethically is one of the important aspects of paid search. This week’s session was focused on the same. Host Julie F Bacchini sought experts’ views on the biggest ethical gray areas in PPC, how do they handle clients in this regard, have PPCers ever faced an ethical dilemma in their PPC career, and more.
Read more »Ginny Marvin was invited by host Julie F Bacchini to join this week’s PPCChat session where Ginny helped PPCers to find answers to most of the announcements & updates made in the Google Marketing Livestream event which was held on May 27th, 2021.
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