In the first quarter of 2021, a lot of new features have rolled out by major PPC platforms to help advertisers to reach to the right customer and grow their business. Here is a quick recap of all the major announcements & updates.
Read more »In this week’s PPCChat session, experts talked about Stranded vs Smart shopping, the performance difference between Google Shopping & Microsoft Shopping Ads, what is the future of shopping ads, and more. This session was hosted by Julie F Bacchini & guest host Kirk Williams.
Read more »To optimize your PPC efforts, it’s crucial to review and update your Negative keywords on a regular basis. One of the ways to identify negative keywords is through Google Ads Search Term Report.
Read more »In this week’s PPCChat session, host Julie F Bacchini and guest host John Lee invited experts to express their views on the things they love on Microsoft Advertising, their views on forced automation, do they wish to see any new features being added in MSFTAdvertising and more.
Read more »If you wish to give a tailored ad experience to your audience, Ad Customizers are a must. With ad customizers, you can customize your ads based on device, date and time, location, etc. Ad customizers are easy to set up and saves time updating ads regularly.
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