Ad strength is a unique way to identify the potential of your Responsive Search Ads. So what are you doing with the recommendations to improve your ad’s relevancy? We discuss what RSA ad strength means and what you should do about it.
Read more »Welcome happy readers to this week’s PPCChat screencap! Due to the pandemic, most of the conferences are held virtually. Host Julie F Bacchini took this opportunity to ask PPCers if conferences have been a way to learn about what is happing in PPC, what is the biggest difference they have found, other than conferences, what other sources they have to learn about the current situation in PPC and more.
Read more »When we talk about Google ads length checker, we often think of a tool to measure the character length or limit for headlines & descriptions of ad copies. Preview Tools allow you to see your ads as you would see them on a regular Google search result page.
Read more »In this week’s PPCChat session, host Julie F Bacchini focused on open ended questions like are experts facing any issues or concerns with Google ads, what do they think of other channels like LinkedIn, Twitter, TikTok etc, In PPC, anything in general they would wish to discuss and more.
Read more »Google Smart Campaigns, does the hard work so that the advertisers can focus on other things. However, some features are missing, that offer substantial insight otherwise. How much of that carries relevance, takes a backseat, as eventually, the success of the campaign depends on how it helped in achieving your goals
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