Google Smart Campaigns, does the hard work so that the advertisers can focus on other things. However, some features are missing, that offer substantial insight otherwise. How much of that carries relevance, takes a backseat, as eventually, the success of the campaign depends on how it helped in achieving your goals
Read more »This week’s PPCChat discussion was led by Julie F Bacchini. During the session, experts expressed their thoughts on the primary metrics or methods they are using for reporting, did they face any issues with traditional metrics, measurement, and/or reporting lately, and more.
Read more »Welcome happy readers! Here is an another round of top PPC news to help keep you updated with latest announcements & updates across the PPC industry. We hope you will find some helpful insights in this month’s roundup.
Read more »Advertising on Facebook has become one of the effective ways to grow your business. In this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the performance of Facebook Ads lately, have they found anything new which is working for them, how are audience working for them, and more.
Read more »Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q2, 2021. This report gives insights across paid search, Shopping, YouTube, and Discovery. Last year due to a pandemic, CPC, clicks, and spend growth suffered but in Q2 2021, advertisers saw a slow and steady rise in CPC and spend growth. In Q2, shopping spending also grew but shopping click growth slowed. Here are some of the key findings from the report.
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