This week’s PPCChat session was focused on Google’s recent announcement where they talked about combining standard Display and Smart Display campaign types into one option. Host Julie F Bacchini sought experts’ views regarding this announcement, what are their thoughts on display advertising in general, what challenges are they facing in display advertising, and more.
Read more »Since February 2021, Responsive Search Ads have become the default ad type for search campaigns in Google Ads. With this ad type, advertisers can reach potential customers with multiple headlines and descriptions.
Read more »Close variants have ramped up over the past few years, as a result of significant changes made in match-type behavior. With the spend on Google Ads search ads increasing, it is likely to be shared amongst the close variants. If not checked in and handled with the right strategy it could result in an increase in wasted ad spend.
Read more »Welcome happy readers! This week’s PPCChat discussion was led by guest host Duane Brown. He sought PPCers views on the preparation for Black Friday, are there any articles or blog posts that act as a guide to them, and more. Here is a screencap of the discussion.
Read more »Amazon is a platform where we are flooded with product choices and their variations. Advertisers have to find a way for their products to stand out to win the sale. So what is the way? Let’s find out.
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