The first update to the keyword match type occurred in 2014. Since then, Google has been making regular improvements to match types in order to reap long-term benefits.
Read more »Using Amazon’s attribution, advertisers can analyze cross-channel performance. As Amazon provides you with raw data, it becomes harder to trace the data back to the source. To have a better understanding of their Google Ads performance, advertisers must determine the specific origin of the click.
Welcome Happy Readers! This week, Facebook and Instagram have faced global outage, and experts saw a slight impact on their campaigns and reporting. So this week’s PPCChat session sought professionals’ views regarding this outage, how were they impacted, what is their biggest challenge when it comes to diversification in PPC planning and strategy, and more. Hosted by Julie F Bacchini, here is the screencap of the discussion.
Read more »Welcome Happy Readers! As we have reached the end of Q3 2021, let’s dig in to find out important announcements & updates by major PPC platforms.
Read more »Google has made two announcements lately. The first one is about Keyword Matching & the second one is regarding all ad accounts being migrated to data-driven attribution (DDA). This week’s PPCChat discussion was based on these two announcements. PPCers expressed their reactions to these two announcements, do these announcements change their thinking about attribution for Google Ads campaigns & more. Hosted by Julie F Bacchini, here is a screencap of this week’s PPCChat session.
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