In response to the court’s ruling that some of its agreements violated Section 2 of the Sherman Act, Google has submitted a Proposed Final Judgment (PFJ) to address the issues raised. While Google respectfully disagrees with the liability determination, it acknowledges the need for adjustments to ensure compliance with antitrust laws.
Read more »Tracking the performance of your marketing campaigns is crucial for optimizing your efforts and Amazon Attribution provides a robust solution to measure the impact of external traffic on your product pages and storefront. This post delves into the step-by-step process of creating effective attribution links, guidelines for choosing the right URL formats, and strategies to ensure accurate tracking. Whether promoting through affiliate partners, email campaigns, or review sites, this guide offers actionable insights to streamline your attribution setup and enhance your reporting accuracy.
Read more »As 2025 draws near, PPC experts are gearing up to forecast the future of paid search and paid social advertising. Will the major PPC platforms solidify their position in 2025, and what are their predictions for the industry? Here is the screencap of the session which was hosted by Julie F Bacchini.
Read more »PPCChat is a forum where experts share their insights and concerns about leading PPC platforms. This week, PPC professionals shared their holiday wish lists for Google Ads, Microsoft Advertising, Meta, and more. Here’s a recap of this week’s PPCChat session, hosted by Julie F. Bacchini.
Read more »During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on BFCM period, what was their overall impression, what is there strategy for the rest of the holiday shopping season 2024 and more.
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