Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q2, 2021. This report gives insights across paid search, Shopping, YouTube, and Discovery. Last year due to a pandemic, CPC, clicks, and spend growth suffered but in Q2 2021, advertisers saw a slow and steady rise in CPC and spend growth. In Q2, shopping spending also grew but shopping click growth slowed. Here are some of the key findings from the report.
Read more »Are you bidding for the right keywords? Is you ad spend effective? Are you using the right match types? These are some of the questions that an audit of your Amazon Ads account can answer.
Read more »In this week’s PPCChat session, host Julie F Bacchini discussed the changes made by Google Ads that impacted the way experts structure their accounts, if their philosophy about account structure changed in the past year, what was the main driver of the change in thinking and more.
Read more »Negative keywords in apple search ads (like other paid search platforms) helps restrict your ad from showing for unwanted search terms. Using negative keywords improves your ad’s performance plus reduces cost incurred on irrelevant terms.
Read more »What is feed based advertising? What to look for in a third party tool to run feed-based text ads for Search? What is the biggest challenge experts facing with feed-based text ads right now? All these questions and more were answered in this week’s PPCChat session which was hosted by Julie F Bacchini & Andrew Lolk . Here is the screencap of the session.
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